7 tips for successful Google Ads campaigns
Posted: Sat Dec 28, 2024 8:53 am
Create a Social Ads campaign
Another powerful advertising lever , creating a Social Ads campaign is relevant for finding new customers. Today, social networks have a powerful strike force thanks to the countless data they collect on their users. They all have an advertising network to allow companies to take advantage of it.
This way, you can share ultra-personalized sponsored posts with your target audiences . Social Media platforms allow precise targeting based on interests, online behaviors, or socio-demographic data. Therefore, it is an asset to maximize the performance of your acquisition strategy.
However, while creating a Social Ads campaign may seem within everyone's reach, it requires a learning phase. Each social media has its own specificities and subtleties. As a result, it is advisable to surround yourself with a Social Ads expert to fully exploit the potential of this acquisition channel. They will help you implement the right strategy and define the formats, content and audiences that generate the best results.
Using e-mailing
Emailing remains one of the most effective marketing levers for interacting with japan telegram an audience and, potentially, converting them.
This assumes that you have previously deployed the necessary devices to collect your prospects' emails . Relying on lead generation is therefore a profitable investment if you want to use emailing to find new customers.
For example, you could create a landing page with a conversion form, associated with an online advertising campaign (Google Ads or Social Ads). To encourage Internet users to leave you their contact information, you can offer premium quality content (called a lead magnet ) in exchange. This is an effective tool for collecting emails and thus feeding your acquisition strategy.
You can then use marketing automation to improve the profitability of this acquisition campaign. This tool allows you to trigger fully automated marketing scenarios, adapted to the profile of the targeted audience and the customer journey. In an e-mailing strategy, marketing automation is a formidable conversion lever.
Deploy a sponsorship program
If a customer recommends you to their friends and family, then you achieve two goals. The first is loyalty , which is strategic for your business: your customer is so convinced by your brand that they position themselves as an ambassador. The second is the possibility of finding new customers easily thanks to these recommendations.
In marketing, word of mouth (even digital) is a persuasive lever. So, if you want to support this virtuous circle , you can deploy a sponsorship program. You reward your existing customers (by offering them, for example, discount vouchers or benefits), while attracting prospects.
This is a generally low-cost and profitable acquisition strategy . If you offer discounts to your referrers, you encourage their purchases (and more importantly, repeat purchases). These benefits therefore influence their loyalty: they will naturally be more inclined to buy your products and services to regularly benefit from these rewards.
Using influencer marketing
Influencer marketing is one of the most popular marketing levers today. For good reason, it generates very satisfactory results, both in terms of image and sales.
Influencer marketing involves hiring a content creator to promote your brand or offering to their community. You leverage the expertise, popularity, or personality of this influencer to find new customers.
Such an acquisition strategy allows you to reach a qualified audience, more likely to listen to the speech of an individual they “know” than that of a brand. There is already a relationship of trust that you leverage to achieve your business objectives.
This means choosing the content creator you collaborate with carefully. You can categorize them according to the size of their community. For example, an influencer with less than 1,000 subscribers is called a “nano-influencer,” while one with more than 500,000 Internet users is a “mega-influencer.” The most popular ones even have more than a million users on social networks!
The choice therefore depends on the audience you want to reach (niche or broader audience), but also on the budget you are willing to devote to it. Using influencer marketing is not free: the more influential a content creator is, the higher their rates are potentially. Your acquisition strategy must therefore take this parameter into account.
Another powerful advertising lever , creating a Social Ads campaign is relevant for finding new customers. Today, social networks have a powerful strike force thanks to the countless data they collect on their users. They all have an advertising network to allow companies to take advantage of it.
This way, you can share ultra-personalized sponsored posts with your target audiences . Social Media platforms allow precise targeting based on interests, online behaviors, or socio-demographic data. Therefore, it is an asset to maximize the performance of your acquisition strategy.
However, while creating a Social Ads campaign may seem within everyone's reach, it requires a learning phase. Each social media has its own specificities and subtleties. As a result, it is advisable to surround yourself with a Social Ads expert to fully exploit the potential of this acquisition channel. They will help you implement the right strategy and define the formats, content and audiences that generate the best results.
Using e-mailing
Emailing remains one of the most effective marketing levers for interacting with japan telegram an audience and, potentially, converting them.
This assumes that you have previously deployed the necessary devices to collect your prospects' emails . Relying on lead generation is therefore a profitable investment if you want to use emailing to find new customers.
For example, you could create a landing page with a conversion form, associated with an online advertising campaign (Google Ads or Social Ads). To encourage Internet users to leave you their contact information, you can offer premium quality content (called a lead magnet ) in exchange. This is an effective tool for collecting emails and thus feeding your acquisition strategy.
You can then use marketing automation to improve the profitability of this acquisition campaign. This tool allows you to trigger fully automated marketing scenarios, adapted to the profile of the targeted audience and the customer journey. In an e-mailing strategy, marketing automation is a formidable conversion lever.
Deploy a sponsorship program
If a customer recommends you to their friends and family, then you achieve two goals. The first is loyalty , which is strategic for your business: your customer is so convinced by your brand that they position themselves as an ambassador. The second is the possibility of finding new customers easily thanks to these recommendations.
In marketing, word of mouth (even digital) is a persuasive lever. So, if you want to support this virtuous circle , you can deploy a sponsorship program. You reward your existing customers (by offering them, for example, discount vouchers or benefits), while attracting prospects.
This is a generally low-cost and profitable acquisition strategy . If you offer discounts to your referrers, you encourage their purchases (and more importantly, repeat purchases). These benefits therefore influence their loyalty: they will naturally be more inclined to buy your products and services to regularly benefit from these rewards.
Using influencer marketing
Influencer marketing is one of the most popular marketing levers today. For good reason, it generates very satisfactory results, both in terms of image and sales.
Influencer marketing involves hiring a content creator to promote your brand or offering to their community. You leverage the expertise, popularity, or personality of this influencer to find new customers.
Such an acquisition strategy allows you to reach a qualified audience, more likely to listen to the speech of an individual they “know” than that of a brand. There is already a relationship of trust that you leverage to achieve your business objectives.
This means choosing the content creator you collaborate with carefully. You can categorize them according to the size of their community. For example, an influencer with less than 1,000 subscribers is called a “nano-influencer,” while one with more than 500,000 Internet users is a “mega-influencer.” The most popular ones even have more than a million users on social networks!
The choice therefore depends on the audience you want to reach (niche or broader audience), but also on the budget you are willing to devote to it. Using influencer marketing is not free: the more influential a content creator is, the higher their rates are potentially. Your acquisition strategy must therefore take this parameter into account.