Respect for the editorial line

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Tone, style, language register, length of content, type of content, keywords to target… It is important to formalize a clear editorial line to develop effective content marketing.

Whether you are preparing a blog article, a Facebook post, a video or a podcast, your editorial line ensures consistency between all your communication media. This is all the more important if several people manage the creation of content or if you entrust it to a digital agency. This ensures that your content strategy remains faithful to the image you want to convey to your audience.

4) Wide and relevant dissemination of content
Your marketing content is only truly effective if it is widely distributed on the web japan telegram The more they are shared, the more it benefits your business, and this, in many ways. This contributes, for example, to the optimization of natural referencing . A blog article shared on social networks, cited on referring sites and a fortiori consulted regularly will be more highlighted by search engines.

You therefore maximize the performance of your content strategy and, more generally, your marketing strategy. To do this, you can, for example, promote your content:

On your own channels (eg social media)
Thanks to influencer marketing ,
Through advertising ( Google Ads , Social Ads , etc.)
5) Continuous improvement of the content strategy
Like all your marketing activities, your content strategy must be measurable. That’s why it’s essential to determine key performance indicators (KPIs) to track. For example, you can analyze:

The position of your web pages on Google search results pages (measuring the performance of natural referencing optimization),
Your website traffic,
The acquisition cost,
The conversion rate,
The engagement rate of your content on social networks…
The choice of KPIs depends on the business objectives that you have previously set. Therefore, to achieve them, the analysis of key performance indicators must lead you to undertake (logically) continuous improvement actions. Expertise in web analysis is in fact strategic to optimize your content marketing and, by extension, your profitability.

Shifting gears with content marketing
Content marketing becomes a powerful conversion lever when combined with other strategic marketing practices and tools. Here's how to use it to take your business to the next level.

Content Marketing and SEO
Your content marketing is directly linked to your SEO strategy. This acronym, inseparable from digital, designates the optimization of natural referencing (Search Engine Optimization ).

This includes a set of techniques designed to improve the position of your web pages on search engines . Being visible on Google is essential to develop your reputation and generate traffic to your website. More specifically, the goal is to reach the first position on the first page of results: it alone retains 30% of clicks (the first three positions, 75%).

Identify strategic keywords

To benefit from qualified traffic, conducive to conversion, you must work on your keyword strategy . This will also allow you to find relevant topics for your target audience: to convince them through your content marketing, the basis remains to deal with issues that interest them! This applies to all stages of the customer journey (previously identified).

For this, you can use dedicated tools like Google Keyword Planner (free), ubersuggest , Answer the public , SEM rush … there are a plethora of online solutions. You can also request the services of an SEO agency like Axiom Marketing which takes care of this strategic research for you.