Initial content audits should be extremely flexible
Posted: Sat Dec 28, 2024 9:22 am
Here are a couple of examples to give you an idea of what you could look for: You may find that a product page has very clinical information and could be improved by adding in some emotive content. Or perhaps a blog post has some really great content, but it is clunky and hard to read; which could easily and quickly be resolved with some restructuring. A service page may be improved by incorporating content that targets People Also Ask Boxes; answering questions you know a searcher is seeking.
These notes will also give you an idea of the time-frame required to improve these pages. I like to color code the notes in red, amber and green: Green means the page is fine (or great) as is, or could be a quick win to target. Amber refe canada phone number database rs to pages that could be improved, but would require more time. It’s not so much a quick win, but the optimizations are worthwhile. Red represents pages that should be removed entirely.
. The amount of information you include is entirely up to you and can change from client to client. Notice that I don’t focus on performance metrics. I do look into performance metrics and use these to guide my notes, but as we are dealing with such a large volume of pages with an eclectic variety of goals; I don’t include them in the actual audit to prevent unnecessary comparisons and overcomplications.
These notes will also give you an idea of the time-frame required to improve these pages. I like to color code the notes in red, amber and green: Green means the page is fine (or great) as is, or could be a quick win to target. Amber refe canada phone number database rs to pages that could be improved, but would require more time. It’s not so much a quick win, but the optimizations are worthwhile. Red represents pages that should be removed entirely.
. The amount of information you include is entirely up to you and can change from client to client. Notice that I don’t focus on performance metrics. I do look into performance metrics and use these to guide my notes, but as we are dealing with such a large volume of pages with an eclectic variety of goals; I don’t include them in the actual audit to prevent unnecessary comparisons and overcomplications.