Talk to existing customers, carry out surveys
Posted: Sat Dec 28, 2024 9:23 am
It’s a great way to position your business as an authority in your industry, which increases trust in your brand. And it also feeds your funnel, by attracting prospects who can be tracked and nurtured for optimum conversion rates. Evergreen content can be used across all marketing channels to strengthen your brand identity — and it can even be repurposed into different formats to keep the website fresh. If you focus your efforts on getting cornerstone content right, you’ll create something that continues to drive value for your business.
How to create great cornerstone content Now we’ll show you how to create informative, engaging content and promote it to your target audience. Do your research Getting to know your customers and understanding their buyer persona is a crucial aspect of marketing. If you know who you’re aiming at, you’ll have a better idea of what to write about. You need to ensure that you cayman islands phone number database r cornerstone piece is relevant, and the best way to do that is to communicate with your audience.
and then analyze the data. You’ll also need to find out what people are searching for online. Ideally, you’re looking for a subject that’s commonly searched for but doesn’t yield many results. When you’re aiming to move up the SERP rankings, the content you provide must be better than what’s already out there. Google SERP for 'what is a call center?' Ask yourself: what are the pain points faced by the target audience? What questions are they asking, and why aren’t they already being answered? The idea is to spot a problem that your business can help with — maybe using specialist knowledge or data to provide a unique solution.
How to create great cornerstone content Now we’ll show you how to create informative, engaging content and promote it to your target audience. Do your research Getting to know your customers and understanding their buyer persona is a crucial aspect of marketing. If you know who you’re aiming at, you’ll have a better idea of what to write about. You need to ensure that you cayman islands phone number database r cornerstone piece is relevant, and the best way to do that is to communicate with your audience.
and then analyze the data. You’ll also need to find out what people are searching for online. Ideally, you’re looking for a subject that’s commonly searched for but doesn’t yield many results. When you’re aiming to move up the SERP rankings, the content you provide must be better than what’s already out there. Google SERP for 'what is a call center?' Ask yourself: what are the pain points faced by the target audience? What questions are they asking, and why aren’t they already being answered? The idea is to spot a problem that your business can help with — maybe using specialist knowledge or data to provide a unique solution.