Natural referencing optimization or SEO
Posted: Sat Dec 28, 2024 9:31 am
Adding a blog to your online store or showcase site meets two main objectives. The first is to offer Internet users high value-added content to promote your expertise and, a fortiori, encourage conversion. The second is to optimize the natural referencing of your site.
(for " Search Engine Optimization ") consists of working on the structure, netlinking and content of your site to improve the position of your web pages on a search engine. In this case, in France, we mainly focus on Google, used by more than 90% of Internet users in the territory.
The higher your site is placed on search results pages, the more traffic (ideally qualified) it generates. This means that there are many opportunities to increase your notoriety and your sales.
As an integral part of your content strategy, creating a blog can positively influence natural referencing. To do this, you must consciously develop your texts. It is not enough to write strictly speaking: in terms of web writing, there are rules to follow to meet the requirements of search engines and capture the attention of your visitors. We share our expertise as a web writer with you through these 7 tips for writing an SEO blog article.
1. Choose relevant keywords for SEO
The first step in writing a blog post is choosing relevant keywords for SEO kuwait telegram data Keywords are the terms that people type into a search engine to get a list of results.
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Through your keyword research, you can better understand the expectations of Internet users, and thus guide your web writing work. Remember that your goal is to attract Internet users to your site and above all to make them stay. The more time they spend on your blog reading content, the more Google interprets this positively.
To find keywords , you can use tools like Google Keyword Planner (available for free via Google Ads), ubersuggest or SEMrush. You can also supplement your research by relying on content directly suggested by the search engine . Google's recommendations, such as "other questions asked" or "related searches", are good indicators to support your lines of thought.
A relevant keyword is not necessarily the one that generates the most search volume. On the contrary, these are often very competitive and it will be more difficult for you to position yourself on the first page of results (let alone in first position).
This is why it is better to target long-tail keywords : this is an expression composed of at least three words. It is focused on a generic keyword (for example, "shoes") around which descriptive terms are grafted ("dark brown leather men's shoes"). Long-tail keywords generate less traffic, but it is generally more qualified. In addition, the competition is lower than for generic keywords alone, which makes it possible to improve natural referencing more effectively.
6205e37841cdbcbe77732464 Article 2
Regardless of your method, it is important to focus on one main keyword for each SEO blog post you write. This keyword should be strategically positioned throughout your text. Google robots must quickly identify your main keyword to better index you in their databases. It should notably be placed in your titles, hence the need to structure your blog post.
2. Structure your blog post with titles
Structuring your blog post with titles is essential for both search engines and Internet users.
Adding a main title (called H1 tag), subtitles (H2, H3, H4, etc.) and paragraphs make the text easier to read . By prioritizing the information, you guide Google and your visitors in reading the content.
6205e3b43b8a765eb4fc6b39 Article 3
Readability makes it easier to understand and makes the experience on your site smoother. In addition, H tags are the first content that Google robots will read. They are therefore eminently strategic. This is why your titles, particularly the H1, must contain the main keyword that you have previously identified.
For example, an Internet user looking for specific information can refer only to the titles to read what interests him. However, if he arrives on a page made up of a single block of text, there is a chance that he will immediately turn around. This increases the bounce rate of your site and, consequently, has a negative impact on your natural referencing. A well-structured blog article is thus favorable to SEO, because it is more likely to be read.
When writing an SEO blog post, take the time to take care of your titles . Since these are contents that w
(for " Search Engine Optimization ") consists of working on the structure, netlinking and content of your site to improve the position of your web pages on a search engine. In this case, in France, we mainly focus on Google, used by more than 90% of Internet users in the territory.
The higher your site is placed on search results pages, the more traffic (ideally qualified) it generates. This means that there are many opportunities to increase your notoriety and your sales.
As an integral part of your content strategy, creating a blog can positively influence natural referencing. To do this, you must consciously develop your texts. It is not enough to write strictly speaking: in terms of web writing, there are rules to follow to meet the requirements of search engines and capture the attention of your visitors. We share our expertise as a web writer with you through these 7 tips for writing an SEO blog article.
1. Choose relevant keywords for SEO
The first step in writing a blog post is choosing relevant keywords for SEO kuwait telegram data Keywords are the terms that people type into a search engine to get a list of results.
6205e340dcdf51780b25decc Item 1
Through your keyword research, you can better understand the expectations of Internet users, and thus guide your web writing work. Remember that your goal is to attract Internet users to your site and above all to make them stay. The more time they spend on your blog reading content, the more Google interprets this positively.
To find keywords , you can use tools like Google Keyword Planner (available for free via Google Ads), ubersuggest or SEMrush. You can also supplement your research by relying on content directly suggested by the search engine . Google's recommendations, such as "other questions asked" or "related searches", are good indicators to support your lines of thought.
A relevant keyword is not necessarily the one that generates the most search volume. On the contrary, these are often very competitive and it will be more difficult for you to position yourself on the first page of results (let alone in first position).
This is why it is better to target long-tail keywords : this is an expression composed of at least three words. It is focused on a generic keyword (for example, "shoes") around which descriptive terms are grafted ("dark brown leather men's shoes"). Long-tail keywords generate less traffic, but it is generally more qualified. In addition, the competition is lower than for generic keywords alone, which makes it possible to improve natural referencing more effectively.
6205e37841cdbcbe77732464 Article 2
Regardless of your method, it is important to focus on one main keyword for each SEO blog post you write. This keyword should be strategically positioned throughout your text. Google robots must quickly identify your main keyword to better index you in their databases. It should notably be placed in your titles, hence the need to structure your blog post.
2. Structure your blog post with titles
Structuring your blog post with titles is essential for both search engines and Internet users.
Adding a main title (called H1 tag), subtitles (H2, H3, H4, etc.) and paragraphs make the text easier to read . By prioritizing the information, you guide Google and your visitors in reading the content.
6205e3b43b8a765eb4fc6b39 Article 3
Readability makes it easier to understand and makes the experience on your site smoother. In addition, H tags are the first content that Google robots will read. They are therefore eminently strategic. This is why your titles, particularly the H1, must contain the main keyword that you have previously identified.
For example, an Internet user looking for specific information can refer only to the titles to read what interests him. However, if he arrives on a page made up of a single block of text, there is a chance that he will immediately turn around. This increases the bounce rate of your site and, consequently, has a negative impact on your natural referencing. A well-structured blog article is thus favorable to SEO, because it is more likely to be read.
When writing an SEO blog post, take the time to take care of your titles . Since these are contents that w