How to write SEO-friendly web content?
Posted: Sat Dec 28, 2024 9:41 am
Natural referencing, also called “ Search Engine Optimization ” (SEO), aims to work on your website to make it appear as high as possible on Google search results pages.
To evaluate the quality of your site and index it in its database, the search engine takes into account three main pillars: the structure, popularity and content of your site. It is on this last lever of natural referencing that we will focus.
If you are looking to improve the visibility of your website and therefore your turnover, discover how to write SEO-friendly web content.
SEO Content: Definition
SEO content is content that is optimized to improve your site's ranking kuwait telegram phone number list on search engines . It is therefore developed in such a way as to take into account the requirements of Google, but also of users.
Your web content corresponds to all the editorial and visual elements that you add to your site: product descriptions, blog articles, FAQs, illustrations, photos, etc. By optimizing them, you therefore multiply the opportunities to increase organic traffic to your site.
Write original SEO content
To write SEO-friendly web content, the first rule is to offer original content. Duplicate SEO content (or duplicate content ) is penalized by Google. It is therefore strongly advised not to copy and paste texts from existing sites (whether competitors or not). You can nevertheless draw inspiration from it, in particular to identify strategic keywords in your field of activity.
Writing original SEO content is also a way to make your readers stay on your site longer, since it provides them with added value . This therefore has an impact on your bounce rate. If your content is appealing, your readers linger on the page (at least for the time it takes to read it) and Google interprets this as positive. This is therefore beneficial for your natural referencing.
Enrich the lexical field of your web pages
Writing SEO content necessarily involves defining the most relevant keywords for your website. Their choice and especially their placement on the site are central to your natural referencing strategy.
In web writing, it is not enough to add keywords one after the other. This practice is called " keyword stuffing " and is penalized by Google. The main keyword of your page must be repeated sparingly .
You would rather enrich the lexical field of your web pages. This involves using synonyms and terms associated with your main keyword. The more extensive your semantic field is, the easier it is for Google robots to understand and classify your content. This is how semantic enrichment promotes SEO . To achieve this, you can add a blog to your site : each article is an opportunity to break down a central theme into several subjects.
Enriching the lexical field of your web pages is also beneficial to the user experience. Semantic variants help to avoid repetitions and therefore make reading more fluid and natural . Your visitors will have more pleasure and ease in reading worked content than an accumulation of indigestible keywords.
Working on the structure of your web content
In SEO web writing, working on the structure of the content is essential.
This first involves optimizing the titles (h1 tag) and subtitles (h2, h3 tags, etc.) of your site's pages. These HTML tags that prioritize your content allow Google to better understand it. Developing the structure of your web content is also essential for Internet users. This allows you to offer texts that are worked on, airy and therefore easier to read.
This work on the structure of your web content also includes writing optimized title and meta description tags . Along with the URL, these are the first pieces of information about your content that the Internet user accesses on the search engine results page. Thus, the title and meta description tags must attract their attention and encourage them to click to access your website. These are highly strategic elements that you must focus on.
To evaluate the quality of your site and index it in its database, the search engine takes into account three main pillars: the structure, popularity and content of your site. It is on this last lever of natural referencing that we will focus.
If you are looking to improve the visibility of your website and therefore your turnover, discover how to write SEO-friendly web content.
SEO Content: Definition
SEO content is content that is optimized to improve your site's ranking kuwait telegram phone number list on search engines . It is therefore developed in such a way as to take into account the requirements of Google, but also of users.
Your web content corresponds to all the editorial and visual elements that you add to your site: product descriptions, blog articles, FAQs, illustrations, photos, etc. By optimizing them, you therefore multiply the opportunities to increase organic traffic to your site.
Write original SEO content
To write SEO-friendly web content, the first rule is to offer original content. Duplicate SEO content (or duplicate content ) is penalized by Google. It is therefore strongly advised not to copy and paste texts from existing sites (whether competitors or not). You can nevertheless draw inspiration from it, in particular to identify strategic keywords in your field of activity.
Writing original SEO content is also a way to make your readers stay on your site longer, since it provides them with added value . This therefore has an impact on your bounce rate. If your content is appealing, your readers linger on the page (at least for the time it takes to read it) and Google interprets this as positive. This is therefore beneficial for your natural referencing.
Enrich the lexical field of your web pages
Writing SEO content necessarily involves defining the most relevant keywords for your website. Their choice and especially their placement on the site are central to your natural referencing strategy.
In web writing, it is not enough to add keywords one after the other. This practice is called " keyword stuffing " and is penalized by Google. The main keyword of your page must be repeated sparingly .
You would rather enrich the lexical field of your web pages. This involves using synonyms and terms associated with your main keyword. The more extensive your semantic field is, the easier it is for Google robots to understand and classify your content. This is how semantic enrichment promotes SEO . To achieve this, you can add a blog to your site : each article is an opportunity to break down a central theme into several subjects.
Enriching the lexical field of your web pages is also beneficial to the user experience. Semantic variants help to avoid repetitions and therefore make reading more fluid and natural . Your visitors will have more pleasure and ease in reading worked content than an accumulation of indigestible keywords.
Working on the structure of your web content
In SEO web writing, working on the structure of the content is essential.
This first involves optimizing the titles (h1 tag) and subtitles (h2, h3 tags, etc.) of your site's pages. These HTML tags that prioritize your content allow Google to better understand it. Developing the structure of your web content is also essential for Internet users. This allows you to offer texts that are worked on, airy and therefore easier to read.
This work on the structure of your web content also includes writing optimized title and meta description tags . Along with the URL, these are the first pieces of information about your content that the Internet user accesses on the search engine results page. Thus, the title and meta description tags must attract their attention and encourage them to click to access your website. These are highly strategic elements that you must focus on.