How to use Pinterest to generate more sales?

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In the fourth quarter of 2020, Pinterest attracted 459 million monthly active users worldwide. Over the entire year, more than 18 million unique visitors connected to the platform. This represents a growth of 23% compared to 2019. Thanks to this performance, Pinterest ranks 7th among the most used social networks in 2020, ahead of Twitter, TikTok and Discord*.

Pinterest is a social network with great potential, although it is often underexploited by brands. Thanks to its "pins", it is estimated that it generates up to 5% of traffic to websites. It is therefore a medium conducive to conversion if it is well used. In any case, it is a strength that Pinterest is banking on to grow and attract more users.

Since June 2021, French Internet users can enjoy new features on Pinterest. They have one goal: to promote Social commerce, that is, the use of social networks to make purchases. As an e-retailer, this is a real opportunity. We therefore explain how to use Pinterest to generate more sales on your online store.

How does Pinterest work?
Created in 2010, Pinterest can be considered both a social network laos telegram data and a search engine. By typing keywords in the search bar, the user accesses a wide selection of images, called "pins". Each of them is associated with a URL, which redirects users to the source site. This could be, for example, a product sheet on an e-commerce site or a blog article . The platform works in a way like Google Images. For the Internet user, it is a way of doing more "visual" searches on the Internet.

Pinterest serves as a source of inspiration, inexhaustible, regardless of interests. This is the primary purpose for which this social network is used.

On their profiles, Pinterest users create "boards". These allow them to pin images on topics that interest them (" interest "): fashion, sports, decoration, cooking, travel, etc.

For example, you spot a product or image that you like or that inspires you on a website. You have the option to "pin" it to a Pinterest board. Most search engines offer an extension for this purpose. The image you have saved then becomes a "pin", and other users can save it to their profile in turn. You can also re-pin images posted by others. Finally, if a profile inspires you, you can subscribe and vice versa, hence the social nature of the platform.

Pinterest: what opportunities for brands?
Pinterest is a social network that offers opportunities in terms of visibility and traffic . By sharing quality visual content, brands increase their chances of having their content repinned by other users. The more visible the pins are, the more traffic can be generated to the attached URL.

On the platform, 97% of searches do not indicate any brand and only contain two to three words. This leaves the field open to all types of companies , regardless of size. This is therefore a considerable advantage for small businesses that want to gain notoriety. It is therefore a medium that should not be overlooked when defining your digital marketing strategy.

Pinterest allows you to share high-value products and editorial content, such as blog posts. This increases your points of contact with users. Of Pinterest's 18 million unique annual visitors, there is a good chance that some are potential buyers .

Social Media platforms are real assets to improve the sales of an online store. They are an integral part of the consumer purchasing journey . This now goes far beyond searching for information or creating an emotional connection with the brand.

Internet users are increasingly inclined to buy directly on social networks. This is what is called Social Commerce : an opportunity for online stores that aspire to improve their turnover.