How do you identify the content that

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She manages multiple blogs and currently works for e-commerce powerhouse, Shopify. When it comes to content, she knows that the best way to regain lost traffic and give your content new life is through a content refresh. In her presentation, she walked us through her exact process for identifying and updating old content. Surprisingly, most content marketers only dedicate 10-25% of their time to content refreshes, even though a content refresh can lead to more ROI in the long term.


could benefit from a refresh? Look at your Google Analytics Landing Page report alongside Google Search Console, and prioritize content based on goal conversions, trending topics, croatia phone number database and business priorities. @Kammie_Jenkins Great deck and congrats on #mozcon!!! We're totally aligned on using the biggest movers for analysis. I love including impressions too to see the scope of opportunities. Kind of like this: pic.twitter.com/5hoaova2zL — Noah Learner (He/Him) (@noahlearner) July 14, 2021 Oh heck, I loooove anyone who has a favorite GA view.


But add in GSC data exports... I think I'm in heaven. Pageviews going down in GA + Losing rank for specific keywords in GSC = Opportunity for content revamp#MozCon — Brie E Anderson (@brie_e_anderson) July 14, 2021 Next, it’s time to refresh. When moving into the execution, you’ll want to ask yourself three key questions: What’s table stakes? What will give you the competitive advantage? And what will maximize conversions? Other content refresh opportunities to look out for are consolidation, query targeting, and internal linking.