Use tools like LinkChecker to keep an eye on

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For example, navigational search queries may be a signal of some serious usability issues to be fixed, and some product-related queries may help you identify some product flaws to work on: Screenshot of an example keyword group spreadsheet with notes on further action to take. Interlink and monitor Obviously, you still need links to rank all of your assets on top of branded SERPs, so it’s important to interlink your assets effectively, especially if you’re using more than your website to optimize for branded search.


Use your website power to link to your third-party assets. This is the easiest to do. You can use your About page as well as your blog to send links to your other columns and channels to rank those higher. Don’t forget to link from cyprus phone number database video descriptions back to your site. Link all your channels together listing all your additional columns and accounts wherever possible.. Having to deal with so many channels and assets can be exhausting, but it is doable if you set up your monitoring routine right: Again, use a position monitoring platform to keep an eye on your positions.


all the links and make sure you haven’t lost any. Keep an eye on your branded search traffic. Google Search Console is a free and easy way to do that. All you need is to limit your queries to your brand name and then compare that to the previous period to see if you are on the right track: Screenshot of a Google Search Console dashboard. If Google is not the only search engine you’re interested in (for example, if you target Russian and Chinese markets), you can use Finteza, which gives aggregate traffic data from all search engines: Screenshot of a dashboard within the Finteza tool.