Social media has revolutionized event marketing and the way people experience them. From promoting concerts to organizing protest marches or simply throwing a party , social platforms are important tools for communicating and mobilizing people.
Social media marketing is now a critical part of event success . And while social media is often thought of as instantaneous and spontaneous, effective social media marketing requires forethought. When planning a social media campaign for an event, it helps to break it down into phases. Below, I detail the three phases of event promotion on social media and how to be successful every step of the way with event marketing and social media.
social media for events
Content
Before the event
YOUR SOCIAL NETWORKS
YOUR GOALS
YOUR ADS AND DEADLINES
During the event
TAKE CARE OF THE PUBLIC EXPERIENCE
SHARE INFORMATION WITH YOUR AUDIENCE
COLLECT CONTENT
After the event
CONCLUSION
Lorenzo Gonzalez, Digital Marketing Consultant
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social networks tenerife Before the event
Followers won’t attend your event if they don’t el salvador telegram lead about it. That fact is at the heart of your first phase of event promotion on social media . In the weeks (or even months) leading up to your event, use social media to spread the news and register people in advance.
To begin, identify…
Social media for eventsYOUR SOCIAL NETWORKS
You can't be successful without focus. There are new social channels popping up all the time, but you need to concentrate your efforts on the two or three platforms that work best for your business and your event.
goalsYOUR GOALS
Clear goals will also help you focus your social media promotion efforts. For an event, registrations or ticket sales will likely be an important measure of success. However, it's important to also keep the long-term goal of gaining new followers and generating engagement and impressions in mind.
calendarYOUR ADS AND DEADLINES
Structure your social media promotion around a few important announcements or deadlines. You can post the date or key events, or announce performances, special guests, or deadlines. This will allow you to promote your event repeatedly while conveying important information to your audience and keeping the message fresh.
It’s also a good idea to start using hashtags related to the event well before the big day. This encourages your followers to use them and helps build interest and excitement. Reach out to some influencers willing to collaborate and ask them to post about the event. You can also call on any sponsors or partners to promote the event on their social media . Send them sample text or share images that they can easily post.
The Three Stages of Social Media Event Marketing
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Community Manager Tenerife During the event
Your pre- social media work is all about raising awareness and registrations, but during the event, your goals change. Your efforts will focus on the following:
Improving the attendee experience
Share the event with those who couldn't make it
Collect content for future engagements and event promotions
customer serviceTAKE CARE OF THE PUBLIC EXPERIENCE
Your business can use social media to find out what your audience likes about your event and what they don’t care about. This is where an event hashtag becomes really important as it allows you to discover posts about your event in a stream. Like, share and respond to positive posts . This will encourage people to keep talking about your event. You might even start getting it trending!
But don’t ignore complaints . People who reach out to a brand on social media expect a response within an hour. While you’re busy on the day of your event reading and responding to negative posts, you may learn about problems you may not have known about. Even if you don’t have an immediate solution, responding or messaging the attendee shows you care and want to make things right.