Nowadays, if you have a company and you want to prosper, you have to count on Social Networks.
1.- Don't just talk about your brand
2.- Know your audience and understand where they move
3.-Use quality images for social networks
4.-Interact with your audience
5.-Collaborate with others on social networks
6.-Humanize yourself
7.-Be disruptive
Conclusion
Lorenzo Gonzalez, Digital Marketing Consultant
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Nowadays, if you have a company and you want to prosper, you have to count on Social Networks.
There are few sectors that do not have a place in the world of social media . The major platforms have become giants of digital marketing , offering companies valuable information about their customers and allowing them to keep in touch with them. Nowadays, using social media for business is a must.
Nowadays, it is very difficult to achieve optimal reach naturally, as the large platforms, through their algorithms, have made the conditions for our public to have the opportunity to see our publications more difficult. To estonia telegram data this, we need professional experts, a lot of work, time and advertising. It is also true that large companies, with large budgets, are the ones with the greatest advantages.
In any case, social media is a great opportunity for SME objectives . Designing the right strategy and understanding how social media works is essential to obtain the desired benefit. Not realizing the opportunity in front of them is wasting a great opportunity.
We must be able to understand how the environment works and what needs to be done. From here, I want to share with you certain parameters that can make the success of your SME on social networks a little easier .
advertising1.- Don't just talk about your brand
The brand must become an expert , a dominant player in a field or market. We must link ourselves to certain values with which we want to associate ourselves. This could be sport, the environment or any other that brings us a benefit through association.
This is not reserved for large companies, anyone, regardless of size, can do it. You just have to think about your values, products or services and associate them.
public2.- Know your audience and understand where they move
We need to know our audience and understand what their preferred communication channels are . In addition, it is essential to analyze the topics that interest them the most and what type of content will work best. We need to adapt to the characteristics of each channel, since what works on Twitter is very different from what works on Facebook or Linkedin.
Content3.-Use quality images for social networks
It has been proven that what works is the visual. Images are very important when it comes to achieving the objective sought with our publications. Take good original photos. Use tools that allow you to create attractive graphic designs. A good image, which is eye-catching, accompanied by good content that provides value is essential.
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social networks4.-Interact with your audience
It's not about posting what you've done and assuming your work is done. It's about making it work and connecting with your audience. Social media algorithms give special rewards for the interactions you get with your audience , and if you get them to share it, even better.
To achieve this, we must create a community, understand what they want and give it to them.
Share5.-Collaborate with others on social networks
Doing things alone can be quite tedious and not always productive, two can do more than one. It is important to amplify our message, so it is interesting to have collaborators who help us reach further.
emoji6.-Humanize yourself
Get close to your audience, find out what they care about and get involved in their causes. Create relatable messages that convey that there are people behind them, not corporate machines.
There is one caveat, we must not forget that we are still a company with a company profile, let's not confuse it with personal profiles.