Organize, and act on their tactics in the year or quarter that is about to start. It is full of spreadsheets, guides, templates, and other resources that provide professionals with free tools that they can use to make their jobs easier. In 2022 we launched it in the interactive format, so the person fills out a form and gets access to a hub, similar to the one for Black Friday, where they can find all the assets they need.
To help professionals move forward with H2 2023 tasks, especially during the summertime, when engineering email list people go on vacation and things may get a little bit complicated, we relaunched the Planning Bundle with a Summer narrative. As mentioned in the Black Friday example, working with interactive experiences allows us to collect relevant feedback from the audience. In the Marketing Planning Bundle, we were able to notice that people engaged much more in the first stage of the experience, especially with the interactive ebook How to Create a Marketing Plan, which was the most clicked resource of the hub.
It is worth noting that an interactive ebook, just like other interactive pieces created in Ion, provides a richer reading experience, driving the reader through the content in a captivating way while collecting relevant information about their preferences. For the How to Create a Marketing Plan one, we divided the chapters into blocks with other interactive elements inside. It also allows marketers to gate the content where they need the reader’s information to provide value at the right time.