” Semrush Sensor Other tools can assist with monitoring, such as Advanced Web Ranking, SERPMetric, and Moz. A trigger to remind you to check the Semrush sensor would be when your site shows volatility. For this, you need to observe unusual keyword position changes. For example, when you lose a relevant keyword or notice a significant position change—without even updating any content—it may be time to consult Google SERP volatility.
Understand the interval of months between one update and another. On this basis, it is possible to life insurance email list calculate if we are on the verge of a new update. Finally, be sure to keep up with what experts are saying. Follow SEO experts and Google’s spokespeople on social media. And sign up for the Rock Content newsletter to keep up with the latest algorithm updates and hot digital marketing news.
How Can We Prepare for Google Core Updates? First, you should be more concerned with serving your buyer persona, and that’s it. Google updates just push us to consider details we weren’t used to. As an example, I will highlight one of the latest traumas of SEO professionals: the Helpful Content Update. Although it caused a lot of traffic changes, this update promoted improvements in content production.