Virtual reality and augmented reality for BtoB

[chameli]

Virtual reality and augmented reality are real communication telegram data and sales tools for many BtoC companies. Indeed, these technologies have many advantages since they allow total immersion playing on the senses and the human cognitive system. The augmented reality (AR) and virtual reality (VR) market would weigh according to the Greenlight insights study 7.1 billion dollars in 2017. In certain sectors such as health, virtual reality or augmented reality would reach 5.1 billion dollars by 2025.

Based on this observation and the general public's attraction to this market, the sector's growth is constantly increasing. This technology, which is increasingly invading homes, is becoming a real interactive and fun means of communication. The example of Handicap International and its immersive video has helped raise awareness among the general public about the association's actions. This has helped to renew the concept of shoe pyramids by giving a dynamic image to humanitarian actions.

Much more than a game or an exploration tool, these technologies are a real marketing, communication and sales tool. Indeed, according to the Greenlights insights study, there has been a 60% increase in start-ups specializing in BtoB augmented reality. From then on we can ask ourselves how augmented or virtual reality can help BtoB companies.
The difference between these two technologies is quite simple, it is linked to the field of vision that you have. Indeed, whether you use virtual reality or augmented reality, it is your field of vision that is modified.

For virtual reality, your field of vision is masked allowing for total immersion of the user. The goal is to completely immerse an individual in a virtual or existing world without moving from their seat.