7 good reasons to have a blog for BtoB companies
Posted: Sat Jan 04, 2025 6:57 am
Having a blog in the digital age is becoming more phone number data and more essential. Digital presence must be part of a 360° communication strategy and an inbound marketing approach. Indeed, changes in consumer habits lead all companies to make changes, including BtoB companies.
Indeed, 74% of us now carry out research online before making a purchase. We also carry these habits into our professional lives. If you are looking for a call center that generates leads, then you will look online for the information that comes out of it.
So having a blog and generating content is essential to your digital presence. In this article, we will give you 7 good reasons to have a blog when you are evolving in BtoB.
Today, almost all companies have a website, but we don't always know what they do. We often deal with showcase sites briefly explaining the company's activity and with a telephone number or a contact form.
The goal of the blog is to enhance your site and produce relevant content in your field of activity. This allows you to explain what you do as well as your areas of expertise. It can also be a great springboard to express your opinion or define terms more or less close to your field of activity.
Having a blog is therefore an additional tool for people to see you and then talk about you.
Indeed, 74% of us now carry out research online before making a purchase. We also carry these habits into our professional lives. If you are looking for a call center that generates leads, then you will look online for the information that comes out of it.
So having a blog and generating content is essential to your digital presence. In this article, we will give you 7 good reasons to have a blog when you are evolving in BtoB.
Today, almost all companies have a website, but we don't always know what they do. We often deal with showcase sites briefly explaining the company's activity and with a telephone number or a contact form.
The goal of the blog is to enhance your site and produce relevant content in your field of activity. This allows you to explain what you do as well as your areas of expertise. It can also be a great springboard to express your opinion or define terms more or less close to your field of activity.
Having a blog is therefore an additional tool for people to see you and then talk about you.