So, how can you apply the See-Think-Do-Care Framework to optimize your site? Let’s take a look:
See
This stage includes the largest audience of people online who are interested in your product or service, and relates to the more generic search queries we see, for example, “athletic shoes.”
So if you sell sports shoes, you could create informative content that includes: sizes, colors, features and benefits of wearing a type of footwear, etc. As you can see, at this stage you are thinking about your audience's intention.
Think
At this stage, your audience is essentially already thinking about buying. Your website's job should be to help make that decision easier. What can you do? Create buying guides for athletic shoes. You can also include functionality on your product pages that allows your potential customers to compare various shoe models.
Do
At this stage we are already talking about a conversion, whether it is buying a product or registering to obtain more information about your brand or any other type of conversion that you consider important.
This process will be easier if you incorporate some elements into your website, for example, an eye-catching “add to cart” button, an online chat, a form to request more information, or a call to action that drives the customer's decision.
Remember that the traditional journey from the top of the funnel betting email list to the bottom is no longer linear. Yes, your audience will likely follow all three stages to reach conversion, but that doesn’t mean their actions will be in that order.
While you’re in the “View” phase and offering an informative web page, your audience can benefit from choices in the other phases of the journey, so they can move at their own pace.
Care
It involves not only people who have purchased once, but multiple times. Those who have renewed their contract. Those who have long-term income that results in commitments to our brand.
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The first step to having a marketing strategy with the See-Think Framework is to thoroughly review your current marketing strategy. Start with a question.
For example: When I buy advertising, who am I buying for? Is it for the audience in the See stage? Is it for the audience in the Think stage? Or is it for the audience in the Do stage? The answer to that question will have an incredible impact on the execution strategy of your marketing program.
If it's for an audience in the View stage , your ad creative should be broad, your campaign should target elements such as: demographics, geography (based on where you do business), and the purpose of your ad will be primarily to convey your brand message.