19. Facebook dominates media donations (48%), compared to 24% for Instagram and less than 10% for other platforms.
Posted: Mon Jan 06, 2025 4:57 am
38% of nonprofits are planning a major website redesign.
Online donation pages have an average kenya phone number conversion rate of 8% on mobile devices.
22% of nonprofits have websites designed for people with visual and hearing impairments.
20% of nonprofits have websites in more than one language.
28% of nonprofits use email signup pop-ups on their websites.
How the media drives donors to take action
Media platforms play an important role in driving donations to nonprofits. Here are the latest statistics:
Facebook is the largest platform for social media donations (48%), compared to 24% on Instagram and less than 10% on other platforms.
Facebook's success in promoting donations is likely due to its large and diverse user base.
However, it's worth noting that these statistics don't apply to everyone. The ideal platform for your organization depends on your specific audience.
For example, if your nonprofit focuses on issues of the younger generation, Instagram or TikTok may perform better.
A great example is Write Love on Her Arms, a non-profit campaign focusing on mental health. Since the topic is very popular among young people, it has a huge following on Instagram.
TWLOHA’s Instagram page
20. TikTok's audience for nonprofits increased 112% in 2024, far surpassing Facebook (6%) and Instagram (11%), while Twitter/X saw a slight 1% decline in numbers of followers.
TikTok's rapid growth can be linked to its popularity among younger users and its algorithm that supports the discovery of new content.
If it makes sense for your nonprofit, consider creating a TikTok account to raise awareness for your causes.
Once you start creating content, you may also want to embed TikTok videos on your WordPress site using Smash Balloon. This way, your audience will be able to know who we are on TikTok and increase your followers.
Online donation pages have an average kenya phone number conversion rate of 8% on mobile devices.
22% of nonprofits have websites designed for people with visual and hearing impairments.
20% of nonprofits have websites in more than one language.
28% of nonprofits use email signup pop-ups on their websites.
How the media drives donors to take action
Media platforms play an important role in driving donations to nonprofits. Here are the latest statistics:
Facebook is the largest platform for social media donations (48%), compared to 24% on Instagram and less than 10% on other platforms.
Facebook's success in promoting donations is likely due to its large and diverse user base.
However, it's worth noting that these statistics don't apply to everyone. The ideal platform for your organization depends on your specific audience.
For example, if your nonprofit focuses on issues of the younger generation, Instagram or TikTok may perform better.
A great example is Write Love on Her Arms, a non-profit campaign focusing on mental health. Since the topic is very popular among young people, it has a huge following on Instagram.
TWLOHA’s Instagram page
20. TikTok's audience for nonprofits increased 112% in 2024, far surpassing Facebook (6%) and Instagram (11%), while Twitter/X saw a slight 1% decline in numbers of followers.
TikTok's rapid growth can be linked to its popularity among younger users and its algorithm that supports the discovery of new content.
If it makes sense for your nonprofit, consider creating a TikTok account to raise awareness for your causes.
Once you start creating content, you may also want to embed TikTok videos on your WordPress site using Smash Balloon. This way, your audience will be able to know who we are on TikTok and increase your followers.