How to create a B2B email marketing strategy
Posted: Sat Dec 21, 2024 4:14 am
“ B2B has a special colour …”
Ok, I've gone a little crazy... but all joking aside.
The reality is that the B2B (Business to Business) sector has some particularities when it comes to selling.
And it is important that you keep them in mind if your goal is to implement an email marketing strategy for your B2B business (I imagine that is why you are reading this post, right?).
At least if you want that strategy to help you close more clients
That's what I'm going to talk to you about here.
In this post I explain:
The characteristics of the B2B sector that influence the sales process.
The preliminary steps to developing your email marketing strategy.
A practical case to show you how to implement such a strategy.
Grab something to write on, you're going to need it (don't say later that I didn't warn you).
[B2B Email Marketing] Peculiarities of the Business to Business sector + 2 frequently asked questions
Eye.
Although I am talking about the chinese malaysia data B2B sector, in general, not all companies are the same.
For example, the decision-making process will be very different in:
A small business (one-person or 3-4 employees) where there is usually only one person who decides whether to buy from you or not.
A company with 15, 30 or 50 employees (since the structure is larger, there are usually more people involved in the decision of whether or not to hire your services).
But broadly speaking, there are some peculiarities that are common to most B2B companies.
In addition, at the end of the list I have added 2 frequently asked questions regarding email marketing in this sector that I find interesting.
Let me explain.
1. Higher prices = Greater difficulty in decision
The selling price in B2B is usually higher than that of a B2C ( Business to Consumer ) product or service.
And that means your customer will spend a lot more time learning about your solution already:
Analyze its benefits.
Compare it with what the competition offers.
That is why the sales process can take a long time.
Ok, I've gone a little crazy... but all joking aside.
The reality is that the B2B (Business to Business) sector has some particularities when it comes to selling.
And it is important that you keep them in mind if your goal is to implement an email marketing strategy for your B2B business (I imagine that is why you are reading this post, right?).
At least if you want that strategy to help you close more clients
That's what I'm going to talk to you about here.
In this post I explain:
The characteristics of the B2B sector that influence the sales process.
The preliminary steps to developing your email marketing strategy.
A practical case to show you how to implement such a strategy.
Grab something to write on, you're going to need it (don't say later that I didn't warn you).
[B2B Email Marketing] Peculiarities of the Business to Business sector + 2 frequently asked questions
Eye.
Although I am talking about the chinese malaysia data B2B sector, in general, not all companies are the same.
For example, the decision-making process will be very different in:
A small business (one-person or 3-4 employees) where there is usually only one person who decides whether to buy from you or not.
A company with 15, 30 or 50 employees (since the structure is larger, there are usually more people involved in the decision of whether or not to hire your services).
But broadly speaking, there are some peculiarities that are common to most B2B companies.
In addition, at the end of the list I have added 2 frequently asked questions regarding email marketing in this sector that I find interesting.
Let me explain.
1. Higher prices = Greater difficulty in decision
The selling price in B2B is usually higher than that of a B2C ( Business to Consumer ) product or service.
And that means your customer will spend a lot more time learning about your solution already:
Analyze its benefits.
Compare it with what the competition offers.
That is why the sales process can take a long time.