Key Client Retention Manager

[rifat28dddd]

This problem is very common. Sales who can post on WeChat Moments will naturally post. No matter how good the methods are, they will not take action. After solving the problems of ideas and methods, the next step is to promote action. Most companies cannot implement it. There is still a misunderstanding. Misunderstanding 1: I want all sales to post on WeChat Moments and all employees to take action; Misunderstanding 2: Promote sales to post on WeChat Moments through methods such as assessment supervision and lead allocation mechanism. Both ideas are not advisable. In the experience of serving customer teams, it is found that through the model of interest groups, sales students who are willing to post on WeChat Moments are recruited and invited to join the interest groups.


Daily summaries and reviews are conducted in the interest groups to qatar whatsapp resource break the ice for WeChat Moments marketing internally. The operation mechanism of the internal interest group includes the following key elements: Interest group leader, sales position or sales operation personnel with real power, real power = lead allocation, performance allocation, discount resources, incentive resources, etc. Internal training for all employees. Organize a training for all sales employees to comprehensively explain the benefits, ideas and methods of circle of friends marketing; Recruit interest group members. Conduct on-site recruitment at the end of the training to explain the activities of the interest group, such as daily circle of friends check-in activities, to reduce the participation threshold and the psychological burden of employees; Organize an interest group launch meeting.


Sales positions need to attend. Explain the activities in detail at the launch meeting. Participants need to make a commitment to post no less than several circle of friends every day. After the commitment, co-create circle of friends content. Each person reserves no less than circle of friends content; Daily review meeting. Everyone in the interest group displays the content posted that day and summarizes the results of circle of friends marketing and exchanges experiences with each other; All-staff summary meeting. There is no need to organize a separate meeting in formal meeting scenarios such as monthly meetings to summarize the results of the interest group and outstanding representatives share their experiences; Continue to recruit repeated operations and set up internal incentives, such as exclusive incentive red envelopes for promotion review cases, etc.