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File download statistics in WooCommerce

Posted: Mon Jan 06, 2025 9:23 am
by shaownhasane
Product page for digital downloads
After checkout, users will receive instructions to download the file list of us phone number to their computer.

Track file downloads in WooCommerce

To see trends in file downloads, simply go to Analytics > Downloads in your WordPress dashboard. From here, you will see an overview of file downloads as well as a list of the most popular downloads.

You can also navigate to different pages under Analytics to see how your store is performing.

For example, you can view your products or downloads at the top of the Products page.

Product statistics
notes. If you haven’t started using WooCommerce yet, check out our guide to the best WooCommerce hosting providers to get set up, choose the best WooCommerce themes, and install the best WooCommerce plugins to get you started on the right foot.

Bonus: Conversion Tracking for File Downloads in WordPress
You may have noticed that the three platforms mentioned only have basic reporting capabilities.

For example, they can show the number of downloads, number of customers, and number of files purchased. However, they won’t show you what leads a customer to convert.

This information is important because it tells you what's going on on your website and helps you make decisions about growing your business.

This is where MonsterInsights comes into play.

You can easily track conversions with this Google Analytics add-on for e-commerce websites. Therefore, you can optimize the customer journey of your WooCommerce store.