Social Proof of Promise Pencil
Posted: Mon Jan 06, 2025 10:29 am
Here’s a great example from Pencils of Promise, which germany phone number uses counting animations to show the impact of its community:
To learn more, check out our article on how to create a comments page in WordPress and our guide to the best social proof plugins.
12. Donation conversion rates double on Giving Tuesday and New Year’s Eve compared to other times of the year.
The surge may be because people feel more generous during the holidays and are motivated by year-end tax cuts.
To capitalize on this trend, Charitable has launched a feature that displays a fundraising thermometer on the donation form. This creates a sense of urgency and instantly shows progress toward your goals.
WP Charitable Fundraising Thermometer
For a handy guide, you can read our step-by-step guide on how to set up a donation form for your nonprofit.
13. 15% of donors say they stop donating when an organization reaches its goal.
Donors often experience a sense of accomplishment when a need is met, which can lead to a decrease in ongoing support.
One way to solve this problem is to set incremental goals rather than one big goal. In other words, you can set a series of smaller, interrelated goals to keep you motivated.
For example, instead of setting a goal of "Raise money for our schools," you could set incremental goals like "Raise money for school buildings," then supplies, and finally other needs, such as educational programs or technology upgrades.
This approach keeps donors engaged longer and helps them see the lasting impact of their donations.
It's also a good idea to create a monthly giving plan, which can help maintain a steady stream of income. Charitable offers a recurring donation feature that is particularly useful for this purpose.
To learn more, check out our article on how to create a comments page in WordPress and our guide to the best social proof plugins.
12. Donation conversion rates double on Giving Tuesday and New Year’s Eve compared to other times of the year.
The surge may be because people feel more generous during the holidays and are motivated by year-end tax cuts.
To capitalize on this trend, Charitable has launched a feature that displays a fundraising thermometer on the donation form. This creates a sense of urgency and instantly shows progress toward your goals.
WP Charitable Fundraising Thermometer
For a handy guide, you can read our step-by-step guide on how to set up a donation form for your nonprofit.
13. 15% of donors say they stop donating when an organization reaches its goal.
Donors often experience a sense of accomplishment when a need is met, which can lead to a decrease in ongoing support.
One way to solve this problem is to set incremental goals rather than one big goal. In other words, you can set a series of smaller, interrelated goals to keep you motivated.
For example, instead of setting a goal of "Raise money for our schools," you could set incremental goals like "Raise money for school buildings," then supplies, and finally other needs, such as educational programs or technology upgrades.
This approach keeps donors engaged longer and helps them see the lasting impact of their donations.
It's also a good idea to create a monthly giving plan, which can help maintain a steady stream of income. Charitable offers a recurring donation feature that is particularly useful for this purpose.