Halloween is the beginning of a season of newsletter campaigns targeted to different themed holidays and it is important to have a personalized campaign that brings the best results. In addition, Halloween has the tendency to become one of the most “consumer” holidays. Last year in the United States, Halloween generated sales of 10.14 billion dollars !
The newsman.fr team offers you some tips for effective scary Halloween emails!
What are the business areas for which it would be good to do a Halloween newsletter campaign?
If your field of activity is related to the specificities of the Halloween party (costumes, decorations, food, makeup or party accessories), do not hesitate to make a vast newsletter campaign, not only in the last days of October, but expose your seasonal offers even a few weeks in advance.
Even if the products or services you want to promote united kingdom telegram in a Halloween email campaign aren't specifically targeted for the holiday, a well-thought-out and tailored email template will get you the conversion you want.
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Some tips for a successful Halloween newsletter
Use specific colors for this holiday: orange, black or white. You can opt for strong shades and a clear contrast, or on a more subtle palette of orange pastels. You can choose a minimalist style, with suggestive illustrations in black and white, or you can go for a visually loaded version, with lots of pumpkins or people in Halloween costumes. Alternatively, you can try to suggest the idea of "monstrous" in phosphorescent tones of green or purple.
Don't hesitate to introduce characteristic graphic elements : pumpkins, ghosts, haunted houses, witches, bats, etc. Keep the graphic line of your brand, but "spice it up" with some Halloween decorations to attract the attention of your customers.
You can also choose just an autumnal theme and graphics with colorful leaves in shades of orange and the characteristic shades of the season.
Use an existing template from the Newsman.fr template gallery, quick and easy to customize.
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Or use your classic newsletter template, which will only be “decorated” but a little differently, with elements specific to Halloween or fall colors.
You can search banners in the image gallery by words like: halloween sale, trick or treat, autumn holiday, pumpkin, halloween costume, boo, spooky, and many more.
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Use specific fonts to suggest the idea of Halloween.
You can also use some Emojis that reflect the holiday spirit in your email texts.
The subject of the emails on the eve of the Halloween party is very important, being the first to attract the potential client to click and open the email. Choose a text with an appropriate tone and adapted to the holiday: famous lines from Halloween movies, expressions used on this occasion (for example Boo! Candy and sticks!) or puns. After all, Halloween is a scary holiday treated with a lot of humor by entertainment lovers, with ghosts, witches and pumpkins, etc. In this way you should design your Halloween email campaign .
Offer customers special offers , available only for Halloween, and mark them visibly in the newsletter.
Some examples: a bookstore can do a promotion with horror books and a travel site can offer discounts for so-called "haunted" destinations or, why not? beautiful destinations to visit in the fall, with pumpkin decorations, trees with colorful leaves and specific seasonal foods. The "call to action" button should be clearly marked and suggestively titled to reflect the Halloween promotion you are promoting.
Hoping for the most profitable Halloween newsletter campaign possible, we think we managed to inspire you with our tips in this article!
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