The point is that data-driven marketing ,
Posted: Tue Jan 07, 2025 5:35 am
Secondly, it is with mass digitalization that it has been possible to realize a fully customer-centric approach . This is because only when the technological and socio-economic conditions have matured enough to allow the development of data-based marketing , brands have been able to exploit the information assets to design initiatives tailored to increasingly profiled targets.
while undoubtedly considered a highly valuable approach, has struggled to be algeria whatsapp resource perceived as accessible in terms of costs to be sustained and skills to be acquired. Yet the ability to extract value from large amounts of data is precisely what allows companies to mediate with the power that consumers have acquired over time :
the power to search for the product or service on a variety of different channels , navigating the infinite proposals thanks to digital skills that are increasingly trained every day;
the power to make purchasing decisions independently or with the support of interlocutors deemed reliable (reviews and referrals) – which often do not coincide at all, or only partially, with the brands.
On the one hand, new knowledge and tools allow us to identify, in the incessant flow of data, insights that are useful for the decision-making process ; on the other, by participating more actively in the conversation with the brand, the users-consumers themselves offer information on their habits and preferences .
In such a context where the “truth” of the statement we started with at the beginning of this paragraph is subject to a sort of diabolical logical cul-de-sac – “I know my customers if I can sell them my products but I only sell my products if I know my customers thoroughly” – how can we make a marketing strategy effective ? How can we increase the ROI of individual initiatives?
Market research not only helps marketers learn who their buyers are and how they behave, but it also helps them gain a deep understanding of the market they compete in and the factors that influence their purchasing decisions. That’s why market research provides a great starting point , and that’s why it’s essential to know how to do market research and, more importantly, how to do it well.
while undoubtedly considered a highly valuable approach, has struggled to be algeria whatsapp resource perceived as accessible in terms of costs to be sustained and skills to be acquired. Yet the ability to extract value from large amounts of data is precisely what allows companies to mediate with the power that consumers have acquired over time :
the power to search for the product or service on a variety of different channels , navigating the infinite proposals thanks to digital skills that are increasingly trained every day;
the power to make purchasing decisions independently or with the support of interlocutors deemed reliable (reviews and referrals) – which often do not coincide at all, or only partially, with the brands.
On the one hand, new knowledge and tools allow us to identify, in the incessant flow of data, insights that are useful for the decision-making process ; on the other, by participating more actively in the conversation with the brand, the users-consumers themselves offer information on their habits and preferences .
In such a context where the “truth” of the statement we started with at the beginning of this paragraph is subject to a sort of diabolical logical cul-de-sac – “I know my customers if I can sell them my products but I only sell my products if I know my customers thoroughly” – how can we make a marketing strategy effective ? How can we increase the ROI of individual initiatives?
Market research not only helps marketers learn who their buyers are and how they behave, but it also helps them gain a deep understanding of the market they compete in and the factors that influence their purchasing decisions. That’s why market research provides a great starting point , and that’s why it’s essential to know how to do market research and, more importantly, how to do it well.