new prospecting campaign, a
Posted: Tue Jan 07, 2025 6:18 am
I’ve worked with small to enterprise level budgets, across a wide variety of funnels, verticals, and businesses. These are some of the proven techniques I’ve used to scale my campaigns efficiently. 1. Build campaign-level audience segments This technique assumes that you’ve been running broad targeting on your ad sets for some time, and you’re wondering why the performance keeps fatiguing. So, if you haven’t done this yet, this should definitely be your
dd relevant geographic and demographic targeting, select the “auto” kazakhstan number screening placement, upload some of your top-performing creative, and let this campaign run for a few months to collect performance data. If you’ve already been doing this and have a sizable data set you can pull from, then you can leverage this technique. First, run dedicated breakdowns across all your prospecting campaigns by age, gender, region, and platform. You can do this by clicking “Breakdown” and then “Delivery”, located in the top right of your ads manager; from there, you can select which attribute you’d like a breakdown of. Then, analyze the performance data for each breakdown and sort the top attributes using ROAS (consider removing any that have too small spend to make a conclusion on).
dd relevant geographic and demographic targeting, select the “auto” kazakhstan number screening placement, upload some of your top-performing creative, and let this campaign run for a few months to collect performance data. If you’ve already been doing this and have a sizable data set you can pull from, then you can leverage this technique. First, run dedicated breakdowns across all your prospecting campaigns by age, gender, region, and platform. You can do this by clicking “Breakdown” and then “Delivery”, located in the top right of your ads manager; from there, you can select which attribute you’d like a breakdown of. Then, analyze the performance data for each breakdown and sort the top attributes using ROAS (consider removing any that have too small spend to make a conclusion on).