The emblem has predominantly taken

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The emblem has predominantly taken on a circular shape throughout the history of Mercedes-Benz, except for its early years. Initially, the symbol featuring the word “MERCEDES” was designed in an elongated oval shape, stretching horizontally.

However, the company encountered a challenge when it discovered that its closest competitor, the Italian brand Maserati, also used an oval logo, but theirs was elongated vertically.

Mercedes-Benz changed its emblem to distinguish itself and avoid confusion, opting for a circular design significantly. This circular badge became a defining symbol of the brand, setting them apart and solidifying denmark telegram identity in the automotive world.

Font

The Mercedes logo used the print element only in the first third of the twentieth century. Subsequently, it was decided to abandon it. The reason for such a decision was that the brand had already become well-known.

The font has never performed the primary function in the logo, and let’s face it: you can quickly identify the Mercedes-Benz logo without needing typography. But on some versions, the brand used an exclusive typeface called “Mercedes-Benz Corpo.”

Color

During the initial three decades of Mercedes’ existence, the logo underwent several transformations, and its color scheme changed too. In the early years, the three-rayed star took on various colors like gold, white, red, and blue, with a golden laurel wreath as a crown.