It’s also important to think about other criteria,

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That’s why doing research on who should be your brand ambassador is a crucial followup to this initial task. 3. Define who your ideal brand ambassador is You likely already have customer personas that your marketing team has developed for other initiatives, so apply this same approach for your brand ambassadors. Think about who they are (e.g., customers or employees), what their connection to your brand is, and what they might want to get out of a program like this.



like how long they’ve been connected to you, what marketing channels they dominican republic number screening currently have that they might use to promote you, and what their personal values are. The latter can be especially difficult to pinpoint when you’re working with customers rather than employees or paid influencers. But if they love your brand and want to talk about you, that’s at least a meaningful starting point to build a relationship from. 4. Find and connect with potential recruits Unlike an affiliate program, where any customer could potentially share their experience and make some money from promoting you, a brand ambassador is part of a carefully selected team of people.