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For additional insight into the quality of your subscriber list, consider bounce rate and open rate together. High bounce rates can hurt your long-term deliverability, so using features like a double opt-in, which requires users to confirm their subscription after signing up, can help ensure a high-quality list of subscribers who are more likely to engage with your emails. Formula: (# of emails bounced / # of emails sent) x 100 Alternatively, you can measure your delivered rate, which is the



bounce rate out of 100. For example, if your bounce rate is 3%, your delivered lithuania number screening rate is 97%. 6. Spam complaint rate What is it? The percentage of recipients who reported or marked your email as spam. Why does it matter? A user might mark your content as spam because they: Don’t remember you Are bothered by the content or frequency of your emails Can’t figure out how to unsubscribe Were incorrectly segmented or targeted with inaccurate or irrelevant information Were added to your list because you purchased their email address Spam complaint rates over 0.1% can hurt your credibility as a sender and result in your emails landing in spam folders instead of primary inboxes.