not a sudden pivot. Kelsey Donk
Posted: Tue Jan 07, 2025 8:33 am
That’s true for the contest, too. “It’s like, submit your huge, gigantic poop and … introducing Tushy, that’ll wash it all off!” The theory: if Tushy’s gross-out tweets get shared enough, eventually, even the most squeamish will check out the product. It resonated on the right channels. This contest found the most traction on Twitter, which made sense to Spicer: “Twitter is where a lot of internet humor is birthed.” Plus, Twitter is a lot friendlier to bathroom humor than Meta, which rejected some of Tushy’s Valentine’s
-themed ads last week for using words like “fart” and “butt.” It highlighted south korea number screening
the human side of social media. “We want to feel like people talking to people, and not [a] brand talking to people,” Spicer said. People don’t usually send poop photos to brands, but sometimes they do send poop photos to friends, Spicer said. Tushy is now one of those friends. Our takeaway? Agrawal and Spicer think of the contest (and its success) as consistent with Tushy’s larger social media strategy — Kelsey Donk Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content.
-themed ads last week for using words like “fart” and “butt.” It highlighted south korea number screening
the human side of social media. “We want to feel like people talking to people, and not [a] brand talking to people,” Spicer said. People don’t usually send poop photos to brands, but sometimes they do send poop photos to friends, Spicer said. Tushy is now one of those friends. Our takeaway? Agrawal and Spicer think of the contest (and its success) as consistent with Tushy’s larger social media strategy — Kelsey Donk Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content.