Free or paid real estate CRM: how to choose?
Posted: Sun Dec 22, 2024 3:45 am
If you’re just getting into the world of real estate CRMs , you’re probably having a common question: how do you choose a real estate CRM? Is a free real estate CRM worth it? How much is it acceptable to pay for a CRM ?
Choosing a real estate CRM may not be an easy task, as the implementation process takes time and effort from your team. Whether it's a free or paid CRM, it can be a hassle-free process.
Therefore, the objective of this article is to help you russian email address list these questions and serve as a guide in choosing a real estate CRM so that your return is as high as possible.
Summary
What is a real estate CRM?
Real Estate CRM Features
Free vs. paid real estate CRM
Do you already know CV CRM?
What is a real estate CRM?
Free real estate CRM: illustration of an open notebook with an image of a house on the screen. In front of the image, a hand holds a magnifying glass, emphasizing the house.
First of all, it is important to explain what a real estate CRM is , because to answer this question I also need to talk about the features this type of CRM needs to have . From there we can discuss the differences between a free real estate CRM and the paid systems available on the market.
In short, a real estate CRM is a customer relationship management system that meets the needs of the real estate market.
Understand the characteristics of a real estate system .
A CRM needs to be based on the premise of storing data on all types of customer contact to solve some problems such as:
Difficulty in organizing tasks across company sectors (especially those that have direct contact with the customer);
Difficulty in understanding the customer profile : those who buy most from a certain type of business, for example;
Difficulty in offering personalized service ;
Difficulty in increasing the number of appointments ;
Difficulty in capturing qualified leads .
These are common pain points for all companies that need to communicate with customers. The issue is that each market segment has its own particularities. The real estate segment, for example, is much more complex than others because it involves a very long production chain .
Real Estate CRM Features
Imagine that a clothing store, for example, needs to communicate with fabric suppliers, create prints, study the target audience , think about product distribution (will it sell to the end customer or to other clothing stores? Will it sell online or have a physical store?), create marketing strategies and measure communication and sales results.
This entire sales process, despite the number of steps involved, is much shorter than the construction production chain.
From the planning of the work and feasibility study to the after-sales stages , the production process of a property can take years. Not only because of the construction time of the project , but also because of all the bureaucratic apparatus involved in the construction and sale.
All of these steps require processes that place the customer at the center, even steps that are far removed from this flow.
The question here when choosing between a free real estate CRM and a paid real estate CRM is to see if they have features that cover the specific processes of the construction chain.
To help you understand which type of CRM best meets these needs, I will give you some examples of how a real estate CRM differs from more generalist CRMs:
CRM for construction monitoring
If your client buys a property off-plan, they need to monitor the progress of the work quickly and easily.
To this end, construction companies already use portals (often as features of their own CRMs ) that allow customers to access information about the work using any digital device.
Choosing a real estate CRM may not be an easy task, as the implementation process takes time and effort from your team. Whether it's a free or paid CRM, it can be a hassle-free process.
Therefore, the objective of this article is to help you russian email address list these questions and serve as a guide in choosing a real estate CRM so that your return is as high as possible.
Summary
What is a real estate CRM?
Real Estate CRM Features
Free vs. paid real estate CRM
Do you already know CV CRM?
What is a real estate CRM?
Free real estate CRM: illustration of an open notebook with an image of a house on the screen. In front of the image, a hand holds a magnifying glass, emphasizing the house.
First of all, it is important to explain what a real estate CRM is , because to answer this question I also need to talk about the features this type of CRM needs to have . From there we can discuss the differences between a free real estate CRM and the paid systems available on the market.
In short, a real estate CRM is a customer relationship management system that meets the needs of the real estate market.
Understand the characteristics of a real estate system .
A CRM needs to be based on the premise of storing data on all types of customer contact to solve some problems such as:
Difficulty in organizing tasks across company sectors (especially those that have direct contact with the customer);
Difficulty in understanding the customer profile : those who buy most from a certain type of business, for example;
Difficulty in offering personalized service ;
Difficulty in increasing the number of appointments ;
Difficulty in capturing qualified leads .
These are common pain points for all companies that need to communicate with customers. The issue is that each market segment has its own particularities. The real estate segment, for example, is much more complex than others because it involves a very long production chain .
Real Estate CRM Features
Imagine that a clothing store, for example, needs to communicate with fabric suppliers, create prints, study the target audience , think about product distribution (will it sell to the end customer or to other clothing stores? Will it sell online or have a physical store?), create marketing strategies and measure communication and sales results.
This entire sales process, despite the number of steps involved, is much shorter than the construction production chain.
From the planning of the work and feasibility study to the after-sales stages , the production process of a property can take years. Not only because of the construction time of the project , but also because of all the bureaucratic apparatus involved in the construction and sale.
All of these steps require processes that place the customer at the center, even steps that are far removed from this flow.
The question here when choosing between a free real estate CRM and a paid real estate CRM is to see if they have features that cover the specific processes of the construction chain.
To help you understand which type of CRM best meets these needs, I will give you some examples of how a real estate CRM differs from more generalist CRMs:
CRM for construction monitoring
If your client buys a property off-plan, they need to monitor the progress of the work quickly and easily.
To this end, construction companies already use portals (often as features of their own CRMs ) that allow customers to access information about the work using any digital device.