Advertising on YouTube. Benefits, goals, formats
Posted: Sat Dec 21, 2024 4:16 am
The article can safely begin with the benefits of placing video ads. YouTube is the #1 site for viewing online videos in Russia. Videos on the largest video hosting account for 40% of online videos in our country.
Aksi Marsovich
Intergalactic expert
Some might argue that YouTube is watched mostly by schoolchildren and students, but official statistics say something completely different.
69% are working solvent people, and there is enough content for an adult thinking active telegram number data audience. Even one of the last strongholds of journalism Leonid Parfenov launched his channel.
So there is no problem of a lack of quality audience.
If we talk about the price, the competition at the moment is such that you can get views of your ad for 1-2 rubles without VAT. In this case, a view is considered the fact of watching the entire advertising video or 30 seconds. That is, with a well-written video, you can not pay for placement at all, just put all the main selling facts at the beginning of the video, and then show the user some general or entertaining information.
Goals
Of course, it's not that simple with direct sales, but nevertheless, if you've found your hot target audience, then you can try to sell goods and services directly using shopping campaigns. A person can go to your website and possibly make a purchase there. But most often, classic video advertising is suitable for warming up your target audience. After watching the video, people will become interested in your product. After that, they can subscribe to your product, if this is the goal, or simply get into the retargeting database.
Formats
The main type of advertising on YouTube is TrueView, which is divided into several formats:
TrueView In-Stream;
TrueView Video Discovery.
Both ad formats are created through Google AdWords. The only requirement is a video uploaded to YouTube.
It is worth noting that the user decides whether to watch the ad or not. Money is charged only for real views of videos and conscious interaction with them. A view is considered if the video is watched for more than 30 seconds. If the video is shorter, then the entire video must be watched. There are no restrictions on the length of the commercial.
TrueView In-Stream
In-Stream ads are shown before, during or after watching a YouTube video. The user can skip the video after the first 5 seconds. Display locations are YouTube videos and Google Display Network sites with a built-in video hosting player.
This advertisement can lead to a website, channel and video.
TrueView Video Discovery
Video Discovery ads appear in YouTube search, recommended videos, the YouTube mobile app home page, and the YouTube mobile search and watch page.
Payment is debited when you click on the ad and start watching the video that opens. The average price for 1 view is ~ 1 ruble without VAT.
YouTube advertising can be a great alternative to TV advertising for advertisers. When setting up, you can take into account the interests and demographics of users. However, we will talk about the types of targeting in the next article.
Aksi Marsovich
Intergalactic expert
Some might argue that YouTube is watched mostly by schoolchildren and students, but official statistics say something completely different.
69% are working solvent people, and there is enough content for an adult thinking active telegram number data audience. Even one of the last strongholds of journalism Leonid Parfenov launched his channel.
So there is no problem of a lack of quality audience.
If we talk about the price, the competition at the moment is such that you can get views of your ad for 1-2 rubles without VAT. In this case, a view is considered the fact of watching the entire advertising video or 30 seconds. That is, with a well-written video, you can not pay for placement at all, just put all the main selling facts at the beginning of the video, and then show the user some general or entertaining information.
Goals
Of course, it's not that simple with direct sales, but nevertheless, if you've found your hot target audience, then you can try to sell goods and services directly using shopping campaigns. A person can go to your website and possibly make a purchase there. But most often, classic video advertising is suitable for warming up your target audience. After watching the video, people will become interested in your product. After that, they can subscribe to your product, if this is the goal, or simply get into the retargeting database.
Formats
The main type of advertising on YouTube is TrueView, which is divided into several formats:
TrueView In-Stream;
TrueView Video Discovery.
Both ad formats are created through Google AdWords. The only requirement is a video uploaded to YouTube.
It is worth noting that the user decides whether to watch the ad or not. Money is charged only for real views of videos and conscious interaction with them. A view is considered if the video is watched for more than 30 seconds. If the video is shorter, then the entire video must be watched. There are no restrictions on the length of the commercial.
TrueView In-Stream
In-Stream ads are shown before, during or after watching a YouTube video. The user can skip the video after the first 5 seconds. Display locations are YouTube videos and Google Display Network sites with a built-in video hosting player.
This advertisement can lead to a website, channel and video.
TrueView Video Discovery
Video Discovery ads appear in YouTube search, recommended videos, the YouTube mobile app home page, and the YouTube mobile search and watch page.
Payment is debited when you click on the ad and start watching the video that opens. The average price for 1 view is ~ 1 ruble without VAT.
YouTube advertising can be a great alternative to TV advertising for advertisers. When setting up, you can take into account the interests and demographics of users. However, we will talk about the types of targeting in the next article.