This date, which was created to boost online sales , has become the perfect opportunity to extend discounts, win over new customers and sell off stocks that have not yet found a destination on the Friday sale.
For brands, it is time to maximize the impact of Black Friday , reinforce strategies and take advantage of the reach of e-commerce to achieve epic results.
Metrics and KPIs Guide for E-commerce Managers
Stay tuned to learn more about Cyber Monday and how to prepare for this incredible profitability event!
What is Cyber Monday and why is it important?
CYBER MONDAY
Cyber Monday, loosely translated as “cyber Monday”, is a commercial cell phone number database date created in the United States in 2005.
Initially conceived as an extension of Black Friday , it emerged to boost online commerce, which was still consolidating itself as an alternative to shopping in physical stores.
While Black Friday mainly focused on physical retail, Cyber Monday was created to highlight the digital environment , taking advantage of consumers' growing interest in convenience and variety.
Although initially focused on several product categories, Cyber Monday gained a strong association with the electronics sector , due to the great appeal of technological items in e-commerce.
Gadgets , smartphones and accessories are the stars of this date, attracting consumers looking for strategic discounts.
In recent years, especially after the COVID-19 pandemic, this dynamic has changed.
E-commerce has established itself as an essential channel not only on Cyber Monday, but also on Black Friday itself.
The graph below, released by NBC, shows a comparison between online sales made on Black Friday and Cyber Monday between 2019 and 2023.
The graph below, released by NBC, shows a comparison between online sales made on Black Friday and Cyber Monday
Source: NBC
Note that in the United States, the number of sales made on Cyber Monday is close to that of Black Friday. In other words, both dates bring good results for e-commerce.
Today, both in the United States and in Brazil, Cyber Monday plays a strategic role for retail: extending the shopping cycle, attracting digital consumers and boosting end-of-year sales , especially for those looking for technology at more affordable prices.
How do consumers take advantage of Cyber Monday?
Although it is still gaining ground in Brazil, Cyber Monday has become a strategic date for consumers looking for products with exclusive discounts on e-commerce.
Many Brazilians use the occasion to purchase items that they were unable to buy on Black Friday or take advantage of the offers of the so-called Cyber Week , which some stores have already adopted to extend the promotional period.
According to the Infomoney portal, the items most desired by Brazilians during Cyber Monday are quite diverse.
At the 2024 event, leading the ranking are the iPhones 13, 15 and 16 , followed by Air Fryer devices and the creatine supplement , which complete the top 5. (1)
This reflects the interest in both high-value-added technological items and products related to everyday life and well-being.
Consumer behavior on this date is marked by detailed research . Many use price comparison and offer monitoring apps to ensure the best deal.
Furthermore, the practicality and variety offered by e-commerce are great attractions.
With the growth of Cyber Monday in Brazil, it is expected to become an increasingly important date in the shopping calendar , especially as more retailers join the event and expand their offers.
Qualified Leads
Strategic planning for companies on Cyber Monday
Cyber Monday is a golden opportunity for companies looking to maximize their e-commerce sales.
However, to stand out in a competitive scenario, strategic planning is essential to ensure attractive promotions, efficient logistics and targeted communication.
Below, see a series of tips for strategic planning on Cyber Monday:
Structuring differentiated promotions
Offers must be strategically designed to attract the most demanding consumers.
Therefore, the most desired products, such as smartphones and technological items, may have aggressive discounts or facilitated payment terms.
Creating combos, free shipping or cashback are also strategies that add value and increase the average ticket.
Standing out from the competition requires creativity , such as flash sales or exclusive giveaways.
Aligning inventories and logistics
Inventory management is key! It’s important to forecast demand based on historical data and trends, ensuring that sale items are available.
Logistics must also be strengthened , with realistic delivery times and a team prepared to deal with the increase in orders.
Remember: efficient planning prevents stock shortages and customer complaints.
Targeted ads and effective promotional emails
Communication is key to attracting customers. Invest in targeted advertising , directing offers to specific audiences based on behavior and preferences.
Also, promotional emails with eye-catching design, clear calls-to-action and a sense of urgency , such as “Last Hours of Discount”, help engage your audience and generate conversions.
With well-structured strategic planning, companies can transform Cyber Monday into a successful milestone for closing the fiscal year.