Do you work on the concept of buyer persona
Posted: Wed Jan 08, 2025 4:13 am
As a company, you must know which situations stimulate the need to purchase your products or services and provide the trigger that makes this need appear in your target customers.
Phase 2: Pre-purchase
The user begins an active search for information , usually through the Internet and through acquaintances. Information that comes from the opinions of other people who have purchased the product is especially influential, as they consider it to be more reliable. In addition, it is essential to use SEO techniques so that consumers can easily find you on Google and other search engines. At this point, advertising is most effective.
It is very important that the company provides all the saudi arabia whatsapp resource information that the consumer wants at the time and in the way that he needs it because later, he will analyze it and evaluate the different alternatives. In this phase, it is recommended that the brand intensifies its communication with the consumer. ?
Buyer Persona
A buyer persona is a prototype of an ideal customer that represents the image of a real person with the characteristics of the company's target audience (their way of acting, thinking, where they shop, etc.).
The organization must know the characteristics of its buyer persona, what they base their choice of product or solution on, and which channels they prefer to receive this information on. Knowing this, more emphasis should be placed on these features in their messages and in the right medium. Until the moment of decision (prior to phase 3 of purchase), new consumers carry out their buyer journey alone , so we have to be present in the discovery and consideration process. Your online presence will be key in these early stages.
Phase 2: Pre-purchase
The user begins an active search for information , usually through the Internet and through acquaintances. Information that comes from the opinions of other people who have purchased the product is especially influential, as they consider it to be more reliable. In addition, it is essential to use SEO techniques so that consumers can easily find you on Google and other search engines. At this point, advertising is most effective.
It is very important that the company provides all the saudi arabia whatsapp resource information that the consumer wants at the time and in the way that he needs it because later, he will analyze it and evaluate the different alternatives. In this phase, it is recommended that the brand intensifies its communication with the consumer. ?
Buyer Persona
A buyer persona is a prototype of an ideal customer that represents the image of a real person with the characteristics of the company's target audience (their way of acting, thinking, where they shop, etc.).
The organization must know the characteristics of its buyer persona, what they base their choice of product or solution on, and which channels they prefer to receive this information on. Knowing this, more emphasis should be placed on these features in their messages and in the right medium. Until the moment of decision (prior to phase 3 of purchase), new consumers carry out their buyer journey alone , so we have to be present in the discovery and consideration process. Your online presence will be key in these early stages.