We have created a simple buyer persona template you can germany phone number list download and use for your own needs.
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Here’s an overview of what to include in your buyer persona, as per the template.
Persona name - Give your persona a name so it’s easy to identify
Demographics
Age
Gender
Marital status
Income
Location
Defining traits - Note down what makes them tick, what are their traits e.g. discount-led customer
Goals - What are the person’s goals in life and work in relation to the product or service you provide?
Frustrations/pain points - What annoys or frustrates this person e.g. slow load time or bad customer experience?
Favorite brands - What brands does this persona like and trust?
Informational needs - What does the person search for online, what are they looking fo