Step 8: Measure performance

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hasanhossain
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Joined: Sun Dec 22, 2024 4:04 am

Step 8: Measure performance

Post by hasanhossain »

Every marketing activity and campaign needs to be measured to understand its performance. The same goes for any AI-powered initiatives.

You should set and track key performance ind russian email address icators (KPIs) such as conversions, customer lifetime value, and return on investment (ROI).

AI tools such as Salesforce or Google Analytics can help monitor campaign effectiveness in real time and provide recommendations for further optimization.

Step 9: Refine and scale
AI is built to learn, so over time the tools will learn more as they gather more data. This will help you to refine your strategy by adjusting messaging, audience segments, or marketing channels based on insights.

These AI-powered insights should help you to tweak and refine so you can scale your AI efforts as the business grows and apply what you've learned to new campaigns and platforms.

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How can you use AI to implement a digital marketing strategy?
When devising your digital marketing strategy, you can also use AI tools to help.

The elements it can help with are:
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