Copywriting Prompts: Learn How to Create Good Copy with AI
Posted: Sun Dec 22, 2024 4:23 am
Have you ever wondered how high-performance copywriters are using artificial intelligence to improve their campaigns ?
In recent times, the use of AI in digital marketing has gone from being just a trend to becoming a true habit of good professionals.
That's why today, copy professionals are increasingly turning to tools like ChatGPT, Jasper and several other solutions to optimize their work and deliver fast and accurate results.
But how can you make the most of these tools, creatively and, most importantly, without generic texts?
Prompts for copywriting, when well-designed, allow you usa email database to direct the AI to generate texts that follow the best market practices, saving time and increasing the effectiveness of your writing.
Today, we’ll explore the main models of this type of prompt, based on well-known copywriting techniques. In addition, we’ll provide practical examples so you can apply them directly to your day-to-day work.
Ready-Made Copywriting Templates
First things first: As you probably already know, a prompt is basically the command or instruction you give to the AI to generate a text. The more detailed and clear your prompt is, the better the results will be.
One of the best ways to create effective copywriting prompts is to learn about the copy styles and models that already exist on the market.
Asking the AI to “make a copy” might give you a generic result, but when you ask it to “make a copy using the AIDA model”, the quality leap is gigantic.
The result not only improves in terms of clarity and persuasion, but also comes formatted with the structure of a professional copy.
Therefore, understanding the main copywriting methods is essential. They act as a compass that directs the AI to deliver texts that convert, saving you time and effort.
Each of the models we’ll explore below — whether it’s AIDA, PAS, BaB, or ACCA — offers a tried-and-true approach to guiding a reader from initial engagement to final conversion.
Using these patterns as a basis for prompts helps AI generate content that already “looks” like copywriting, that is, it’s ready to sell. This way, you turn AI into a powerful tool for producing more impactful and persuasive texts.
Let's go to the models:
1. AIDA
The AIDA model (Attention, Interest, Desire, Action) is one of the most traditional and efficient in copywriting.
Developed in the late 19th century by advertiser Elias St. Elmo Lewis, it follows a simple and logical structure to guide the public from the first contact with the brand to the final action taken.
Just follow the structure:
Attention : The first step is to capture the reader’s attention. This can be done with a strong headline, an impactful image, or something that sparks curiosity and breaks patterns.
Interest : After capturing attention, it is necessary to maintain interest by presenting something relevant or an advantage that makes sense to the audience.
Desire : Here, you awaken the consumer’s desire by connecting the copy emotionally with their needs or aspirations.
Action : Finally, the copy directs the reader to take an action, be it clicking a button, buying a product or subscribing to a service. This is the famous Call-to-Action (CTA).
AIDA Prompt Example:
“Create an ad following the AIDA model for a new smartphone that has as its main differentiator a 108 MP camera and long-lasting battery.”
2. PAS
PAS (Problem, Agitation, Solution) is another widely used model, especially in sales and copywriting. It is largely credited to Dan Kennedy, a thinker known for his studies in marketing and sales in the United States.
This model focuses on exploring the potential customer’s problems and increasing their urgency before presenting a solution. Let’s look at its structure:
Problem : The copy begins by identifying a specific problem that the audience faces. Here in Brazil, we are familiar with the term “pain” in marketing.
Agitate : Then delves deeper into the impact or consequences of that problem, intensifying the reader's discomfort or frustration.
Solution : Finally, the solution is presented, showing how the product or service can effectively solve the problem.
Example of PAS Prompt:
“Write email marketing copy using the PAS model to sell a cloud data backup service, highlighting the fear of data loss.”
3. ACCA
The ACCA (Attention, Understanding, Conviction, Action) model is used to move the public to direct action, but through a process that educates and creates conviction.
This method is widely used in B2B marketing and in more complex products, which require more time to make a decision.
Attention : Similar to AIDA, the first step is to capture the reader’s attention.
Comprehension : Next, you help the audience understand the product, service or proposal in more detail.
Conviction : To generate trust, it is essential to include social proof, data or arguments that validate the effectiveness of what is being offered.
Action : Finally, the copy asks the reader to take an action, such as purchasing or contacting the sales team.
ACCA Prompt Example:
“Develop a social media ad for a healthy food startup following the ACCA model, focusing on their organic ingredients.”
4. BaB (Before-after-bridge)
Before-After-Bridge (BaB) is a model that offers a simple and effective narrative approach.
It presents a “before” scenario, followed by a desired “after” scenario, and then reveals the product or service as the “bridge” that connects the two.
This model is often used in success stories and customer cases.
Before : Shows the current situation or a problem the customer is facing.
After : Shows how the customer's life can be improved after the solution.
Bridge : Introduces the product or service as the solution that makes the transition between “before” and “after”.
BaB Prompt Example:
“Write a social media post using the Before-After-Bridge model for a productivity software brand, targeting freelancers who want to improve their time management.”
5. FAB (Features-Advantages-Benefits)
The FAB (Features, Advantages, Benefits) model is a classic sales structure used to highlight the features, advantages, and benefits of a product. By following this approach, you can convey the value of what you are offering in a clear and logical way. Just follow the structure:
Features : What does the product do? What are its main functionalities?
Advantages : What are the advantages of these features over competitors or alternatives?
Benefits : How does this directly impact the consumer's life? What is the final value they gain?
FAB Prompt Example: “Create a product description using the FAB template for an electric bike with high range and ergonomic design.”
More Models
There are other copy structures that can also be explored, such as:
4 P's (Picture, Promise, Prove, Push);
QUEST (Qualify, Understand, Educate, Stimulate, Transition);
SSS (Star, Story, Solution);
4 U's (Urgent, Unique, Useful, and Ultra);
Among many others.
Want to know everything about the history of copywriting? Read our full post: What is copywriting? .
How to Make Copywriting Prompts?
Now that you know the main models, let's look at other tips for creating copywriting prompts that generate the best texts and optimize your persuasive writing work?
Feeding AI with Ready-Made Ads
Nowadays, many AI services can already read images. Therefore, in addition to using the copy templates we have presented, if you already have examples of ads that have worked well in the past, use them as a reference.
In recent times, the use of AI in digital marketing has gone from being just a trend to becoming a true habit of good professionals.
That's why today, copy professionals are increasingly turning to tools like ChatGPT, Jasper and several other solutions to optimize their work and deliver fast and accurate results.
But how can you make the most of these tools, creatively and, most importantly, without generic texts?
Prompts for copywriting, when well-designed, allow you usa email database to direct the AI to generate texts that follow the best market practices, saving time and increasing the effectiveness of your writing.
Today, we’ll explore the main models of this type of prompt, based on well-known copywriting techniques. In addition, we’ll provide practical examples so you can apply them directly to your day-to-day work.
Ready-Made Copywriting Templates
First things first: As you probably already know, a prompt is basically the command or instruction you give to the AI to generate a text. The more detailed and clear your prompt is, the better the results will be.
One of the best ways to create effective copywriting prompts is to learn about the copy styles and models that already exist on the market.
Asking the AI to “make a copy” might give you a generic result, but when you ask it to “make a copy using the AIDA model”, the quality leap is gigantic.
The result not only improves in terms of clarity and persuasion, but also comes formatted with the structure of a professional copy.
Therefore, understanding the main copywriting methods is essential. They act as a compass that directs the AI to deliver texts that convert, saving you time and effort.
Each of the models we’ll explore below — whether it’s AIDA, PAS, BaB, or ACCA — offers a tried-and-true approach to guiding a reader from initial engagement to final conversion.
Using these patterns as a basis for prompts helps AI generate content that already “looks” like copywriting, that is, it’s ready to sell. This way, you turn AI into a powerful tool for producing more impactful and persuasive texts.
Let's go to the models:
1. AIDA
The AIDA model (Attention, Interest, Desire, Action) is one of the most traditional and efficient in copywriting.
Developed in the late 19th century by advertiser Elias St. Elmo Lewis, it follows a simple and logical structure to guide the public from the first contact with the brand to the final action taken.
Just follow the structure:
Attention : The first step is to capture the reader’s attention. This can be done with a strong headline, an impactful image, or something that sparks curiosity and breaks patterns.
Interest : After capturing attention, it is necessary to maintain interest by presenting something relevant or an advantage that makes sense to the audience.
Desire : Here, you awaken the consumer’s desire by connecting the copy emotionally with their needs or aspirations.
Action : Finally, the copy directs the reader to take an action, be it clicking a button, buying a product or subscribing to a service. This is the famous Call-to-Action (CTA).
AIDA Prompt Example:
“Create an ad following the AIDA model for a new smartphone that has as its main differentiator a 108 MP camera and long-lasting battery.”
2. PAS
PAS (Problem, Agitation, Solution) is another widely used model, especially in sales and copywriting. It is largely credited to Dan Kennedy, a thinker known for his studies in marketing and sales in the United States.
This model focuses on exploring the potential customer’s problems and increasing their urgency before presenting a solution. Let’s look at its structure:
Problem : The copy begins by identifying a specific problem that the audience faces. Here in Brazil, we are familiar with the term “pain” in marketing.
Agitate : Then delves deeper into the impact or consequences of that problem, intensifying the reader's discomfort or frustration.
Solution : Finally, the solution is presented, showing how the product or service can effectively solve the problem.
Example of PAS Prompt:
“Write email marketing copy using the PAS model to sell a cloud data backup service, highlighting the fear of data loss.”
3. ACCA
The ACCA (Attention, Understanding, Conviction, Action) model is used to move the public to direct action, but through a process that educates and creates conviction.
This method is widely used in B2B marketing and in more complex products, which require more time to make a decision.
Attention : Similar to AIDA, the first step is to capture the reader’s attention.
Comprehension : Next, you help the audience understand the product, service or proposal in more detail.
Conviction : To generate trust, it is essential to include social proof, data or arguments that validate the effectiveness of what is being offered.
Action : Finally, the copy asks the reader to take an action, such as purchasing or contacting the sales team.
ACCA Prompt Example:
“Develop a social media ad for a healthy food startup following the ACCA model, focusing on their organic ingredients.”
4. BaB (Before-after-bridge)
Before-After-Bridge (BaB) is a model that offers a simple and effective narrative approach.
It presents a “before” scenario, followed by a desired “after” scenario, and then reveals the product or service as the “bridge” that connects the two.
This model is often used in success stories and customer cases.
Before : Shows the current situation or a problem the customer is facing.
After : Shows how the customer's life can be improved after the solution.
Bridge : Introduces the product or service as the solution that makes the transition between “before” and “after”.
BaB Prompt Example:
“Write a social media post using the Before-After-Bridge model for a productivity software brand, targeting freelancers who want to improve their time management.”
5. FAB (Features-Advantages-Benefits)
The FAB (Features, Advantages, Benefits) model is a classic sales structure used to highlight the features, advantages, and benefits of a product. By following this approach, you can convey the value of what you are offering in a clear and logical way. Just follow the structure:
Features : What does the product do? What are its main functionalities?
Advantages : What are the advantages of these features over competitors or alternatives?
Benefits : How does this directly impact the consumer's life? What is the final value they gain?
FAB Prompt Example: “Create a product description using the FAB template for an electric bike with high range and ergonomic design.”
More Models
There are other copy structures that can also be explored, such as:
4 P's (Picture, Promise, Prove, Push);
QUEST (Qualify, Understand, Educate, Stimulate, Transition);
SSS (Star, Story, Solution);
4 U's (Urgent, Unique, Useful, and Ultra);
Among many others.
Want to know everything about the history of copywriting? Read our full post: What is copywriting? .
How to Make Copywriting Prompts?
Now that you know the main models, let's look at other tips for creating copywriting prompts that generate the best texts and optimize your persuasive writing work?
Feeding AI with Ready-Made Ads
Nowadays, many AI services can already read images. Therefore, in addition to using the copy templates we have presented, if you already have examples of ads that have worked well in the past, use them as a reference.