Acquisition emails, to attract ne
Posted: Sat Dec 21, 2024 4:18 am
Email marketing is a communication tool with the user that allows us to send messages to their email, adapting the content to different recipients to achieve a variety of marketing objectives.
Although email marketing is traditionally thought of as a conversion- philippines whatsapp number oriented channel, in reality this tool can serve many functions and adapt to a multitude of situations. Here are just a few examples:
w customers to our brand (similar to "cold calling" strategies).
Newsletters to keep users in contact with the brand and communicate new developments (policy changes, product launches, etc.).
Administrative emails, for example, to send the user downloadable content or thank them for subscribing.
Loyalty emails, in which we seek to generate repeat purchases.
Differences between acquisition email marketing and loyalty email marketing
It is important to understand the different facets of email marketing and how they can be used to achieve different business goals.
There are two fundamental approaches to email marketing: customer acquisition and customer loyalty . Let's look at the differences between the two:
Acquisition email marketing . This approach focuses on attracting and converting new subscribers. The main goal is to capture the attention of potential customers, generate interest in our products or services, and persuade them to join our mailing list. Strategies such as sending relevant content, exclusive offers, and compelling calls to action are used to drive conversion.
Although email marketing is traditionally thought of as a conversion- philippines whatsapp number oriented channel, in reality this tool can serve many functions and adapt to a multitude of situations. Here are just a few examples:
w customers to our brand (similar to "cold calling" strategies).
Newsletters to keep users in contact with the brand and communicate new developments (policy changes, product launches, etc.).
Administrative emails, for example, to send the user downloadable content or thank them for subscribing.
Loyalty emails, in which we seek to generate repeat purchases.
Differences between acquisition email marketing and loyalty email marketing
It is important to understand the different facets of email marketing and how they can be used to achieve different business goals.
There are two fundamental approaches to email marketing: customer acquisition and customer loyalty . Let's look at the differences between the two:
Acquisition email marketing . This approach focuses on attracting and converting new subscribers. The main goal is to capture the attention of potential customers, generate interest in our products or services, and persuade them to join our mailing list. Strategies such as sending relevant content, exclusive offers, and compelling calls to action are used to drive conversion.