But what metrics should you use to measure and report performance?
Posted: Sun Dec 22, 2024 4:46 am
Clicks - If there’s a link included in an article or post, you can track it back to a landing page to see activity.
Links - See how many links your piece received and the quality of those links.
Social shares - How many times was the campaign or article shared on social media and by whom?
Leads or Revenue - Can you attribute any leads or revenue to the campaign? You can see this by looking in GA4 at the first page or the last page visited or setting up an ‘Event’ goal. Or was there a spike in revenue w whatsapp russian number hen the campaign launched or ran?
ROI - Was there a good ROI for the campaign? This could be visibility, web traffic, brand sentiment, or revenue.
Ultimately your digital PR strategy should concentrate on providing useful and informative content for your audience. You should also ensure that your content is integrated into the content pillars and SEO strategy for the wider business.Instant messaging has become a central part of most people’s lives in the 2020s – whether you’re in Canada, China, or Cameroon. WhatsApp is now the world’s most popular instant messaging service with over two billion monthly users. Despite this, it is still a footnote in most marketing plans. Even today, over a decade after it was acquired by Facebook (now part of Meta), we are still asking, “Does WhatsApp really matter for marketers?”
Let's dig into this further!
What is WhatsApp?
WhatsApp today
The WhatsApp Business app
Who is using WhatsApp for marketing today?
Beck's
Airtel Xstream
KLM
Links - See how many links your piece received and the quality of those links.
Social shares - How many times was the campaign or article shared on social media and by whom?
Leads or Revenue - Can you attribute any leads or revenue to the campaign? You can see this by looking in GA4 at the first page or the last page visited or setting up an ‘Event’ goal. Or was there a spike in revenue w whatsapp russian number hen the campaign launched or ran?
ROI - Was there a good ROI for the campaign? This could be visibility, web traffic, brand sentiment, or revenue.
Ultimately your digital PR strategy should concentrate on providing useful and informative content for your audience. You should also ensure that your content is integrated into the content pillars and SEO strategy for the wider business.Instant messaging has become a central part of most people’s lives in the 2020s – whether you’re in Canada, China, or Cameroon. WhatsApp is now the world’s most popular instant messaging service with over two billion monthly users. Despite this, it is still a footnote in most marketing plans. Even today, over a decade after it was acquired by Facebook (now part of Meta), we are still asking, “Does WhatsApp really matter for marketers?”
Let's dig into this further!
What is WhatsApp?
WhatsApp today
The WhatsApp Business app
Who is using WhatsApp for marketing today?
Beck's
Airtel Xstream
KLM