Targeting and automating the design of Paid Media

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As for channels, this is where there may be a greater need for Marketing to help HR to open the field of vision beyond Linkedin or job portals. Marketing, with its knowledge, can facilitate access to candidates via Twitch, Clubhouse, Tik Tok, etc., in addition to doing so via ephemeral content formats (Reels), for example.

Basically, we are talking about transferring Marketing Know-How in terms of Inbound Marketing, including technological know-how with automation platforms for example, to the world of HR, facilitating a kuwait phone number owner personalized lead recruitment and nurturing process for candidates.



A clear example of this is the rise of the social network TikTok and observing how many B2B companies are already starting to build an audience around their brand on this channel. Many searches (including jobs) are already done through this social network and YouTube. Companies that are here with a message adapted and connected to values, for example, are being able to attract much more interest in their brand.

campaigns for these or other channels can be a good way to accelerate farming results.