A business or website may add or remove products, product categories, or content, making parts of your keyword research prone to becoming outdated. Changes in search trends can also change the relative search volumes for many of the terms in your keyword plan. You can get better data on which terms lead to conversions.
Your rankings for keyword groups may improve or decline, so the relative priorities for your SEO strategies may change. New opportunities may arise through trends or events in the news. Useful, high-quality keyword research needs to be a living document that you should re-update at least quarterly. It's worth the effort.
Summary
Creating a comprehensive and relevant keyword list is one of the most important SEO projects you vietnam phone number sample can undertake. Keyword research should be one of the first tasks you undertake when starting a new SEO project. It is the foundation for on-page content optimization and creating new content. Of course, the next step is to put that plan into action and create the best content to satisfy the search intent of each of your potential readers or customers. Don’t forget to update your plan regularly and monitor your progress in the SERPs!
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Rob Woods
Rob Woods has been an SEO consultant for 7 years, following 13 years of in-house SEO experience in both e-commerce and publishing. Rob currently consults with a variety of medium to large sites in e-commerce, health, real estate, software, and publishing. Rob has spoken at numerous marketing events including State of Search, SMX Advanced, Pubcon, SEMPO Canada / Bing Search Summit, BlueGlassX, IIMA Fusion Conference, DMA Retail, ACCM (Annual Conference for Catalogs & Multi-Channel Merchants, Endeca Discover Conference, numerous marketing and SEO Meetup events, and served on the Advisory Board for SMX Toronto. He is also the Technical Editor of 2 SEO/E-commerce books, "The Art of SEO" and "Social. eCommerce".