Traditional marketing techniques are becoming less and less effective when faced with a much more complex and demanding audience. Today's consumers know what they want and it is a priority to find something that resonates with them in order to attract them.
Thanks to the very nature of a story, it is possible to create a very complete and valuable strategy that helps not only to show part of the company's philosophy but also to sell our services and products in a subtle and exciting way.
But not everything is going to be vietnam whatsapp number good, telling a great story that catches and enchants the target audience is not an easy task . Let's look at some tips to develop a good Storytelling strategy .
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How to make a good storytelling
Everyone knows how to tell stories, but not all of them are interesting or engaging. You have to be very careful in the process of creating your story, because not all of them work .
Stories that have been relevant in the world of Marketing usually have some common characteristics. Let's look at them through some useful creative tips to attract the audience:
Simplicity:
No complications! Simple stories reach the audience more . Possibly complex elements or more than one story can alienate the viewer, losing all interest. Simplicity and clarity to present the narrative thread of your story. Remember that the public demands immediacy.
Emotion:
Stories have to be emotional, or in other words, they have to be able to create an emotional bond with the audience . For many experts, the main objective is to try to transport the viewer to the depths of the story, in the best of cases, to empathize and make the audience feel fully identified with the story and characters. The perfect story!
Conflict/Solution:
A good story should draw attention through a conflict and, through the process of its resolution, tell what is desired, especially if the product or service is the cause of said resolution to the conflict.
Careful character profile:
The characters in a story are the fundamental element through which the viewer can identify. Therefore, the construction of these characters must be severely studied under the traits and characteristics of the target audience .
The more real, simple and emotional the stories are, the more likely they are to captivate the audience and go viral.