of viral content I’m using is really a large umbrel usa email database la that covers not only content generated through blog posts, forums, and news articles, but also through contests, quizzes, etc.; essentially anything that compels people to find out more, I consider to be viral. I realize the two methods mentioned above are vague, and maybe even over-simplified, but if you have any additional thoughts, comments, ideas, or corrections on how best to begin a link building campaign from a 30,000 foot view, I’d love to hear about them.

My answer to the initial question of where to begin a white-hat link building campaign in 6 words or less (as promised): Viral Content and Asking for Links. What motivates a link? Sometimes it's referencing data/research/news or given because you've produced something interesting and valuable. Sometimes it's because another site has licensed or adopted content/widgets/badges from you. But, in most cases where an editorial link is given, I find that the underlying motivation is because that link provides some benefit to the linking site.