mmend not using pricing
Posted: Sun Dec 22, 2024 5:33 am
as a competitive advantage. After all, at some point a company will definitely appear that will offer a more favorable price. This is how large businesses squeeze out small players. All because companies with huge turnovers can afford dumping. And for your business, there may come a time when further cost reduction will simply become unprofitable.
We don't want that. We hope you don't either.
Directions for positioning
In general, key messages or brand promises can be structured australian whatsapp number in several directions. Below is the most comprehensive selection of options for positioning.
1. USER SERVICE
A list of what you do to ensure your client gets the best results.
2. HR RESOURCE
The focus is on your team, a team of successful professionals, their achievements and accolades.
3. TRENDSETTER (INOVATOR)
This strategy is suitable for you if you create something innovative, work with new technologies, improve yourself and develop your service level.
4. LEADER (SUPERIORITY)
The best strategy according to Jack Trout. To be number one in the market. At the same time, it must have a solid confirmation.
5. PRICE-QUALITY
The weakest strategy, in our opinion. "We have the best prices!" sounds like "We are the cheapest!"
6. DISTINCTIVE CHARACTERISTICS
What makes your product or service different from your competitors. Unique health system, long shelf life, natural composition – all this goes here.
7. SOLVING THE PROBLEM
A description of what user problems your product solves and how exactly.
We don't want that. We hope you don't either.
Directions for positioning
In general, key messages or brand promises can be structured australian whatsapp number in several directions. Below is the most comprehensive selection of options for positioning.
1. USER SERVICE
A list of what you do to ensure your client gets the best results.
2. HR RESOURCE
The focus is on your team, a team of successful professionals, their achievements and accolades.
3. TRENDSETTER (INOVATOR)
This strategy is suitable for you if you create something innovative, work with new technologies, improve yourself and develop your service level.
4. LEADER (SUPERIORITY)
The best strategy according to Jack Trout. To be number one in the market. At the same time, it must have a solid confirmation.
5. PRICE-QUALITY
The weakest strategy, in our opinion. "We have the best prices!" sounds like "We are the cheapest!"
6. DISTINCTIVE CHARACTERISTICS
What makes your product or service different from your competitors. Unique health system, long shelf life, natural composition – all this goes here.
7. SOLVING THE PROBLEM
A description of what user problems your product solves and how exactly.