Customer behavior
Different customer segments have different behaviours. Some people go to coffee shops every day. Others only go to meet friends. To attract specific groups of customers, the coffee shop owner must take different measures. The first segment can be encouraged, for example, by introducing loyalty cards. However, this will have little effect on the second group.
Lifestyle and values
Depending on the customer's attitude towards ecology, he or she may be willing to pay more for more environmentally friendly products. This situation can currently be observed, for sample cell phone number in philippines example, in the clothing market, where garments made from recycled materials have started to become popular, despite their higher price.
Segmentation in B2B and B2C
Companies often offer different prices to businesses and individuals, thus treating them as two distinct customer segments. In some cases, businesses can obtain lower prices than individuals to databases, some banking services) the opposite will apply.
Divide buyers into customer groups
Once you have successfully defined your criteria for segmenting your buyers, you can consider which specific customer groups you can segment into. If you determine that your main customers are: small children who spend their pocket money on the snack you produce, the parents of these children who will occasionally buy a chocolate bar for their child, and grandparents who want to spoil their grandchildren, then you will be in a position to tailor your sales channels and the marketing activities you undertake to these 3 customer segments.
Conduct a customer needs analysis
Once you have divided your buyers into individual customer categories assigned to clearly defined groups, you must carry out a customer needs analysis for each of these. If the resulting customer categories are too numerous, you can only consider the selected customer groups that you consider most important and profitable. Such a situation can be observed among game producers who, after segmenting their customers into market segments, which is an example of segmentation based on geographic criteria, translate their productions only into selected languages, the inclusion of which in the product will be the most profitable.