6. Color scheme for 2020
Pantone Color Institute experts have suggested naming the main color of 2020 as a shade of blue. It is listed under number 19-4052. Its other name is “classic blue” (ClassicBlue).
According to Pantone representatives, this shade can be described as "an encouraging presence that can inspire confidence and calm." This blue color will be associated with stability and constancy, which are lacking in the modern world. People are always in a hurry, tired of the excess of information they receive. They lack trusting communication and honesty. Classic blue will help you calm down and collect your thoughts.
The specialists of the Institute of Color decided to make a real gift for people. They wanted consumers not only to learn about the main shade of the year, but also to experience a multi-sensory experience that would be associated with the classic blue color. Thematic images with sound tracks were created , a thematic fragrance and a special fabric were invented . Cooperation with representatives of global companies allowed them to even come up with a tea mixture, as well as a multimedia installation in honor of the main color of the year.
graphic design trends 2020 pantone of the year
It is important to mention that the Institute of Color has been choosing the main shade of the year for 20 years. The experts' predictions are based on the analysis of many social trends that can influence various industries, including design and fashion.