The answer is simple: being able to study consumers through data allows companies to offer content that is suitable for users at the most suitable time.
We are faced with a real marketing strategy, based on the study of the consumer in russian call number for whatsapp order to offer him targeted products and contents.
Since the introduction of GDPR in 2018, discussions on privacy and data regulation have been constantly increasing, thus fueling discussions among the leaders of large technology companies.
In an increasingly data-driven economy, companies must demonstrate that they have full control of it and must therefore subscribe to the regulation that guides them.
Data, as mentioned, is everywhere and for this reason companies take on the role of “data keepers”, ensuring that the information in their possession is encrypted. This is to prevent that, in case of data theft, these are reused.
Furthermore, to further clarify the issue, it is also necessary to mention the so-called “cookies”.
These are HTTP elements on the Web that work through a mechanism that can recognize one user from another. The cookie, then, can only be read by the owner who created it, so individuals will never know what information captured will be transported.