Gestalt principles in user interface design
Posted: Sun Dec 22, 2024 6:12 am
A person constantly interacts with the surrounding world, tries to understand. His brain creates its own ways of perceiving reality: groups data, supplements forms and outlines, fills in missing elements.
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If you understand how a person interprets all the information received, you can become an excellent designer. It becomes possible to correctly present visual elements that are suitable for a specific situation, effectively influence the user's perception, attention and behavior.
Thus, Gestalt principles began to be applied in the creation of web user interface design .
Web Design Creation. Gestalt Principle. Example
What is Gestalt?
This concept appeared in 1890 in the works of the philosopher Christian von Ehrenfels. He supported the views of Immanuel Kant that a person does not perceive the surrounding world directly. When interacting with the external environment, a person processes all the information received from the senses and interprets it according to his knowledge, memory and experience. Then this concept was developed in science and culture. Psychotherapy even gave birth to a new direction - Gestalt therapy.
The brain's perception of the whole as something greater than the sum of its parts is the basis of gestalt. This is how it became clear why a person sees an object in a painting, and not a multitude of individual brushstrokes, as he reads words with mixed-up letters. The brain itself constructs reality, and each person can have his own.
A person first perceives a set of objects as a whole, and then defines whatsapp korean number
it as a sum of elements. This is how certain principles were formed that are used in creating UI design, and web design is also based on them. They are based on the following ideas:
Web Design Creation. Gestalt Principle. Photo
Appearance / manifestation
At first, a person perceives information in general terms – by contour and outline. Our brain recognizes the whole more easily than the components. Then it identifies the received picture in its memory with what it has previously seen and known. Only after this does attention move to details. Therefore, a well-defined image will involve the user faster than a set of disparate elements.
Embodiment / socialization
A person is able to recognize observed objects, even if some parts are missing. The brain compares what it sees with the templates that are in the visual memory, and draws complete images itself. It can be said that a person perceives the world according to the stereotypes stored in his head. This is one of the effective techniques when creating a logo .
Multiple stability
When perceiving an ambiguous object, the human brain interprets it in several ways, switching from one to another. This happens until one of the options becomes dominant. Then it is difficult to see something alternative in the original image - a clear picture is already forming in the head. In this way, perception can be directed in the direction the designer needs. It is only necessary to provide the user with an alternative point of view, and then the brain itself will strengthen the new vision of the object.
Immutability / invariance
A person can recognize objects from any angle and perspective. They can be rotated, moved, and scaled. The brain is accustomed to perceiving information in volume and space.
Let us become your ally in creating a successful brand.
Write to us to find out the terms and cost
Web design cases
Write to us
If you understand how a person interprets all the information received, you can become an excellent designer. It becomes possible to correctly present visual elements that are suitable for a specific situation, effectively influence the user's perception, attention and behavior.
Thus, Gestalt principles began to be applied in the creation of web user interface design .
Web Design Creation. Gestalt Principle. Example
What is Gestalt?
This concept appeared in 1890 in the works of the philosopher Christian von Ehrenfels. He supported the views of Immanuel Kant that a person does not perceive the surrounding world directly. When interacting with the external environment, a person processes all the information received from the senses and interprets it according to his knowledge, memory and experience. Then this concept was developed in science and culture. Psychotherapy even gave birth to a new direction - Gestalt therapy.
The brain's perception of the whole as something greater than the sum of its parts is the basis of gestalt. This is how it became clear why a person sees an object in a painting, and not a multitude of individual brushstrokes, as he reads words with mixed-up letters. The brain itself constructs reality, and each person can have his own.
A person first perceives a set of objects as a whole, and then defines whatsapp korean number
it as a sum of elements. This is how certain principles were formed that are used in creating UI design, and web design is also based on them. They are based on the following ideas:
Web Design Creation. Gestalt Principle. Photo
Appearance / manifestation
At first, a person perceives information in general terms – by contour and outline. Our brain recognizes the whole more easily than the components. Then it identifies the received picture in its memory with what it has previously seen and known. Only after this does attention move to details. Therefore, a well-defined image will involve the user faster than a set of disparate elements.
Embodiment / socialization
A person is able to recognize observed objects, even if some parts are missing. The brain compares what it sees with the templates that are in the visual memory, and draws complete images itself. It can be said that a person perceives the world according to the stereotypes stored in his head. This is one of the effective techniques when creating a logo .
Multiple stability
When perceiving an ambiguous object, the human brain interprets it in several ways, switching from one to another. This happens until one of the options becomes dominant. Then it is difficult to see something alternative in the original image - a clear picture is already forming in the head. In this way, perception can be directed in the direction the designer needs. It is only necessary to provide the user with an alternative point of view, and then the brain itself will strengthen the new vision of the object.
Immutability / invariance
A person can recognize objects from any angle and perspective. They can be rotated, moved, and scaled. The brain is accustomed to perceiving information in volume and space.