But what data is Facebook referring to?
Posted: Sun Dec 22, 2024 6:15 am
We have a responsibility to protect your data, and if we can’t, we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure it doesn’t happen again. But we’ve also made mistakes, and there’s more to do, and we need to do it.”
With these exact words, Mark Zuckerberg admitted Facebook 's responsibilities in the case that has recently overwhelmed the most famous social network in the world, accused of having shared the data of 50 million australian girls whatsapp number American users with the data-driven marketing company Cambridge Analytica without their consent, in order to influence their political preferences during the last US election campaign.
stilverso- facebook
Perhaps it is precisely this last detail that has created the most stir and has really put its image to the test. So Facebook has wasted no time and has reassured, even concretely, its users about the security of its data usage policy, with a series of announcements.
A few days after Zuckerberg admitted guilt on behalf of his company, on March 28, Facebook announced a series of new privacy controls and on the same day also announced that it will no longer use data from third-party providers to target its campaigns . In effect, this is a reduction in the data that is made available to advertisers to purchase targeted spaces on the platform.
Until now, there were three types of user information that could be used for advertising targeting:
Facebook's first-party data, collected from user profile and activity information
Advertisers' proprietary data (e.g. email address lists)
third-party data, coming from specialized suppliers
stilverso- facebook
A source of information, the latter, particularly useful especially for small companies that do not have proprietary data. But the fact, certainly not positive, that Facebook has little control over where and how these companies collect data, would make their use risky for the social network. Especially at a time, like the current one, in which the privacy issue is really on everyone's lips for the platform.
Graham Mudd, Product Marketing Director at Facebook, explained in a note:
“This product allows third-party data providers to offer their targeting segments directly on Facebook. While this is common practice in the market, we believe this step can improve user privacy on Facebook.”
Facebook will continue to rely on third-party partners to measure advertising.
With these exact words, Mark Zuckerberg admitted Facebook 's responsibilities in the case that has recently overwhelmed the most famous social network in the world, accused of having shared the data of 50 million australian girls whatsapp number American users with the data-driven marketing company Cambridge Analytica without their consent, in order to influence their political preferences during the last US election campaign.
stilverso- facebook
Perhaps it is precisely this last detail that has created the most stir and has really put its image to the test. So Facebook has wasted no time and has reassured, even concretely, its users about the security of its data usage policy, with a series of announcements.
A few days after Zuckerberg admitted guilt on behalf of his company, on March 28, Facebook announced a series of new privacy controls and on the same day also announced that it will no longer use data from third-party providers to target its campaigns . In effect, this is a reduction in the data that is made available to advertisers to purchase targeted spaces on the platform.
Until now, there were three types of user information that could be used for advertising targeting:
Facebook's first-party data, collected from user profile and activity information
Advertisers' proprietary data (e.g. email address lists)
third-party data, coming from specialized suppliers
stilverso- facebook
A source of information, the latter, particularly useful especially for small companies that do not have proprietary data. But the fact, certainly not positive, that Facebook has little control over where and how these companies collect data, would make their use risky for the social network. Especially at a time, like the current one, in which the privacy issue is really on everyone's lips for the platform.
Graham Mudd, Product Marketing Director at Facebook, explained in a note:
“This product allows third-party data providers to offer their targeting segments directly on Facebook. While this is common practice in the market, we believe this step can improve user privacy on Facebook.”
Facebook will continue to rely on third-party partners to measure advertising.