Trading Desks upload the various campaign
Posted: Sun Dec 22, 2024 6:29 am
Programmatic Advertising , or programmatic advertising, is in extreme synthesis – using machines to buy advertising. In a slightly less extreme synthesis – it is an automated and smart process of buying and selling advertising space based on highly sophisticated technological platforms .
The entire process – from target selection to payment – takes place through these platforms. Publishers select the spaces they want to put up for sale, placing the inventory on platforms called SSP ( Supply Side Platform ). These russian mobile list advertising spaces can be auctioned on the so-called open market as they become available or sold through private deals (i.e. within private agreements between some selected players that may concern the price, inventory, companies involved, etc.). The purchase takes place through the DSP ( Demand Side Platform ), on which the creatives and specify their characteristics (price, target, positioning, etc.)
Here is a diagram to help you understand:
stilverso- programmatic
Is the human contribution to media planning becoming less relevant?
The basis of investment strategies on Programmatic Adv should be the awareness of the opportunity, through these platforms, to direct advertising to very specific targets, through the use of a mix of data from multiple “data-driven” sources (own CRM systems and third-party sources). Work on data becomes central , both by companies (which will need to develop new professional figures, the so-called data scientists ), and by specialized players, since the quality of the information base on the reachable target will be an element that will determine the price (i.e. the willingness to pay more per impression).
The entire process – from target selection to payment – takes place through these platforms. Publishers select the spaces they want to put up for sale, placing the inventory on platforms called SSP ( Supply Side Platform ). These russian mobile list advertising spaces can be auctioned on the so-called open market as they become available or sold through private deals (i.e. within private agreements between some selected players that may concern the price, inventory, companies involved, etc.). The purchase takes place through the DSP ( Demand Side Platform ), on which the creatives and specify their characteristics (price, target, positioning, etc.)
Here is a diagram to help you understand:
stilverso- programmatic
Is the human contribution to media planning becoming less relevant?
The basis of investment strategies on Programmatic Adv should be the awareness of the opportunity, through these platforms, to direct advertising to very specific targets, through the use of a mix of data from multiple “data-driven” sources (own CRM systems and third-party sources). Work on data becomes central , both by companies (which will need to develop new professional figures, the so-called data scientists ), and by specialized players, since the quality of the information base on the reachable target will be an element that will determine the price (i.e. the willingness to pay more per impression).