How to buy Programmatic Advertising?
Posted: Tue Jan 21, 2025 3:33 am
Programmatic advertising buying is based on Big Data.
This is a term that refers to a large volume of data, which is used to impact a personalized audience.
In this way, the media offer available advertising spaces to advertisers.
In order for an advertiser to benefit from showing their ad to people with a very specific profile, they must buy advertising in real time through digital bidding (RTB or Real Time Bidding).
These are done on specialized platforms that offer prints to the highest bidder.
In this way, advertisers would be willing to pay the highest price australia whatsapp resource established in a bid so that their ads appear only to those users who have the desired profile.
That is to say, the advertiser, thanks to programmatic advertising, would pay for a number of people with a specific profile.
These users will be able to see your ad at the precise moment when it can generate the greatest impact, thus making your ad more effective.
Platforms that function as intermediaries
There are different platforms that serve as intermediaries between media buyers (demand aggregators) and space sellers (supply aggregators), including:
Ad Exchanges or Marketplaces, where digital auctions take place.
Demand Side Platforms manage to optimize prices through large amounts of user data (Big Data).
Data Partners provides this data.
Trading Desk , they work for the advertiser in the auctions.
Sell Side Platforms , maximizing advertising spaces for the media.
Making the process clearer, we could analyze the following case:
A brand wants to advertise its products only to women between 20 and 25 years of age, who have visited its website without making any purchases.
So what this brand could do is hire a media agency.
This agency will choose which other websites should display its brand's advertising, with the intention of capturing the interest of that target.
After this, automatic bidding takes place in real time.
That is, when a potential buyer enters one of these websites, an auction begins between all the brands interested in advertising during her visit.
This way, the brand that wins the bid will be the first to advertise and the others will be in line, according to the amount they bid.
What will happen then is that the user will be browsing any website and will see advertising related to both their interests and the searches they have recently made on the website of the brand they like.
This is a term that refers to a large volume of data, which is used to impact a personalized audience.
In this way, the media offer available advertising spaces to advertisers.
In order for an advertiser to benefit from showing their ad to people with a very specific profile, they must buy advertising in real time through digital bidding (RTB or Real Time Bidding).
These are done on specialized platforms that offer prints to the highest bidder.
In this way, advertisers would be willing to pay the highest price australia whatsapp resource established in a bid so that their ads appear only to those users who have the desired profile.
That is to say, the advertiser, thanks to programmatic advertising, would pay for a number of people with a specific profile.
These users will be able to see your ad at the precise moment when it can generate the greatest impact, thus making your ad more effective.
Platforms that function as intermediaries
There are different platforms that serve as intermediaries between media buyers (demand aggregators) and space sellers (supply aggregators), including:
Ad Exchanges or Marketplaces, where digital auctions take place.
Demand Side Platforms manage to optimize prices through large amounts of user data (Big Data).
Data Partners provides this data.
Trading Desk , they work for the advertiser in the auctions.
Sell Side Platforms , maximizing advertising spaces for the media.
Making the process clearer, we could analyze the following case:
A brand wants to advertise its products only to women between 20 and 25 years of age, who have visited its website without making any purchases.
So what this brand could do is hire a media agency.
This agency will choose which other websites should display its brand's advertising, with the intention of capturing the interest of that target.
After this, automatic bidding takes place in real time.
That is, when a potential buyer enters one of these websites, an auction begins between all the brands interested in advertising during her visit.
This way, the brand that wins the bid will be the first to advertise and the others will be in line, according to the amount they bid.
What will happen then is that the user will be browsing any website and will see advertising related to both their interests and the searches they have recently made on the website of the brand they like.