Who is the most followed person on Instagram in 2023?
Posted: Tue Jan 21, 2025 3:43 am
After verifying that the profile with the most followers on Instagram belongs to the company itself, it is time to answer who is the person with the most followers, and indeed it is the Portuguese footballer Cristiano Ronaldo . As of June 2023, Ronaldo has 593 million followers on Instagram with whom he shares details of his career as a professional footballer but also moments with his family. Let us remember that the player is the father of five children with Georgina Rodríguez, one of the most recognized influencers in Spain.
The 5 people with the most followers on Instagram
If we take a quick look at the ranking of the top influencers, measured by the number of followers, you will quickly notice that it is led by celebrities. Celebrities who have made a name for themselves through their sporting achievements, their beauty, and their acting talent or musical career are also represented on Instagram and occupy the top positions:
According to this, the top 5 Instagramers are:
Portuguese footballer Cristiano Ronaldo , with 593 million followers.
Paris Saint-Germain footballer Lionel Messi, winner of the World Cup, with 475 million followers.
Actress, singer and model Selena Gomez , with 424 million followers.
Kylie Jenner , who rose to fame alongside her sisters Kendall Jenner, Kim Kardashian, Khloe and Kourtney Kardashian on the popular show “Up With the Kardashians.” Kylie now has 396 million followers and her posts can fetch over a million dollars/euros per post.
Actor and former WWE wrestler Dwayne Johnson (The Rock) , with 386 million followers.
Of course, these mega stars also represent a good opportunity for collaborations. Their fan base is large and many brands want to benefit from it. However, how influential are these mega influencers? Their audience includes chief of vp and training email database many people, so it is clear that brands are addressing a very heterogeneous target group for a collaboration. This can be an advantage, but also a disadvantage. Experience shows that the engagement rate of mega influencers is lower, as they cannot respond to every comment or message.
The solution to this limitation lies in the development of campaigns with nano and micro influencers , whose engagement rates are usually higher, even when their audiences are smaller. If you want to learn more about this topic, we recommend reading our dedicated article: The rise of nano influencers .
The 5 most genuinely followed influencers on Instagram
The amazing thing about Instagram is that the app has changed in just a few years. While it was launched as an image-sharing platform, it has long since ceased to be one, as Adam Mosseri points out in a post from the fall of 2022. Read more about the statistics and trends for 2023 on Kolsquare's influencer marketing blog.
Those featured on the following list of the top five Instagram influencers have earned their reputation and the trust of their audience thanks to their wit, charm, creativity and uniqueness.
The 5 people with the most followers on Instagram
If we take a quick look at the ranking of the top influencers, measured by the number of followers, you will quickly notice that it is led by celebrities. Celebrities who have made a name for themselves through their sporting achievements, their beauty, and their acting talent or musical career are also represented on Instagram and occupy the top positions:
According to this, the top 5 Instagramers are:
Portuguese footballer Cristiano Ronaldo , with 593 million followers.
Paris Saint-Germain footballer Lionel Messi, winner of the World Cup, with 475 million followers.
Actress, singer and model Selena Gomez , with 424 million followers.
Kylie Jenner , who rose to fame alongside her sisters Kendall Jenner, Kim Kardashian, Khloe and Kourtney Kardashian on the popular show “Up With the Kardashians.” Kylie now has 396 million followers and her posts can fetch over a million dollars/euros per post.
Actor and former WWE wrestler Dwayne Johnson (The Rock) , with 386 million followers.
Of course, these mega stars also represent a good opportunity for collaborations. Their fan base is large and many brands want to benefit from it. However, how influential are these mega influencers? Their audience includes chief of vp and training email database many people, so it is clear that brands are addressing a very heterogeneous target group for a collaboration. This can be an advantage, but also a disadvantage. Experience shows that the engagement rate of mega influencers is lower, as they cannot respond to every comment or message.
The solution to this limitation lies in the development of campaigns with nano and micro influencers , whose engagement rates are usually higher, even when their audiences are smaller. If you want to learn more about this topic, we recommend reading our dedicated article: The rise of nano influencers .
The 5 most genuinely followed influencers on Instagram
The amazing thing about Instagram is that the app has changed in just a few years. While it was launched as an image-sharing platform, it has long since ceased to be one, as Adam Mosseri points out in a post from the fall of 2022. Read more about the statistics and trends for 2023 on Kolsquare's influencer marketing blog.
Those featured on the following list of the top five Instagram influencers have earned their reputation and the trust of their audience thanks to their wit, charm, creativity and uniqueness.